NAMM Foundation Events at The 2017 NAMM Show

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Planning your 2017 NAMM Show schedule? Download The NAMM Foundation Event Guide for a complete schedule of events. Highlights are listed below.

Tuesday, Jan. 17, 2017

8 a.m.- 11 a.m.
Day of Service
Patrick Henry Elementary School

The 2017 Day of Service at Patrick Henry Elementary School begins with a meet-and-greet over continental breakfast at the school, followed by an experience designed to inspire students, teachers, and NAMM members alike. Volunteers unpack and tune instruments; interact and assist children during facilitator-led sessions in classroom settings; and pack up instruments when the sessions are complete. The NAMM Foundation will match up to $10,000 in donations to help the school sustain its music program; gifts are encouraged to support the reinstatement of music education in Anaheim.  RSVP required for Day of Service. Presented by The NAMM Foundation.

11:30 a.m.- 4:30 p.m.
SupportMusic's Coalition on Coalitions State Advocacy Bootcamp 
Hilton Anaheim, Level 4, Palisades Room

The NAMM Foundation partners with Americans for the Arts and the National Association for Music Education to inform and connect NAMM members with arts advocacy organizations in their states. The first-ever Coalition on Coalition’s Advocacy Bootcamp is an intensive state coalition workshop with hands-on advocacy training. RSVP required. Presented by The NAMM Foundation.

Thursday, Jan. 19, 2017

8 a.m.–9:30 a.m.
NAMM University Breakfast of Champions Simulcast
Hilton Anaheim, Level 2, NAMM Foundation Lounge

The 2017 NAMM Show kicks off with the ultimate innovation summit, “Breakfast of Champions.” In a series of one-on-one interviews, NAMM President and CEO Joe Lamond will speak with the biggest innovators in the music industry, and beyond, about how they’re creating the future right now. Presented by The NAMM Foundation.

9:30 a.m.–10:25 a.m.
GenNext Session: College Music Society Opening Plenary Featuring Ryan West
Hilton Anaheim, Level 2, NAMM Foundation Lounge

College music students and faculty are encouraged to attend College Music Society sessions to inform, support and advance careers in  music. GenNext sessions  inspire and to strengthen opportunities for a life in music. Presented by The College Music Society.

10 a.m.- 2:00 p.m.
GenNext Sessions
Hilton Anaheim, Level 4, Room locations TBD

College music students and faculty are encouraged to attend College Music Society sessions to inform, support and advance careers in  music. GenNext sessions  inspire and to strengthen opportunities for a life in music. Presented by The College Music Society in collaboration with The NAMM Foundation.

4 p.m. - 5 p.m.
Nonprofit Networking Reception
Anaheim Convention Center, ACC

Connect with Nonprofit organizations that share the mission to increase opportunities for people to learn and make music. Soft drinks and snacks will be served. This event is in conjunction with The Top 100 Dealer Reception. Presented by The NAMM Foundation.


Friday, Jan. 20, 2017

10:30 a.m. - 2:00 p.m.
GenNext Sessions
Hilton Anaheim, Level 4

College music students and faculty are encouraged to attend College Music Society sessions to inform, support and advance careers in  music. GenNext sessions  inspire and to strengthen opportunities for a life in music. Presented by The College Music Society.

1 p.m. - 2 p.m.
SupportMusic Coalition on Coalitions
Hilton Anaheim, Level 4, San Simeon

Interactive, strategic workshop for growing music education opportunities in attendees’ states. Moderator: Mary Luehrsen, Executive Director, The NAMM Foundation. Facilitors: Jeff M. Poulin, Arts Education Program Manager, Americans for the Arts (AFTA); Lynn Tuttle, Senior Regulatory Policy Advisor, National Association for Music Education (NAfME). Presented by The NAMM Foundation. RSVP here.

5:45 p.m.- 7 p.m.
All-industry Drum Circle
Palm Terrace in between the Anaheim Convention Center and the Hilton Anaheim      

Drum up enthusiasm for the music industry at NAMM’s annual All-industry Drum Circle, a can’t-miss NAMM Show rhythm celebration! Blow off some steam and get ideas for setting up fun, group-based Recreational Music Making experiences. Percussion instruments provided. Facilitator: Arthur Hull, Remo, Inc. Presented by NAMM in collaboration with Remo, Inc.

6 p.m. - 7:30 p.m.
The NAMM Foundation Celebration for Music Education
NAMM Nissan Grand Plaza Stage

The NAMM Foundation celebrates music education at The Grand Plaza with jazz guitarist Bernie Williams & His All Star Band and other special guests.  Gather to celebrate so many wonderful supporters and donors to The NAMM Foundation and kick off another year of outreach and support for music education as a NAMM community. Presented by The NAMM Foundation.

Saturday, January 21, 2017

9:30 a.m. - 11:30 a.m.
The Grand Rally for Music Education
Hilton Anaheim, Level 2, The NAMM Foundation Lounge

The second annual Grand Rally for Music Education is a salute to music education that is open to all! The 2017 Grand Rally features performances by the classically-trained hip-hop violin and viola duo Black Violin, presented in collaboration with Yamaha; and includes interviews with Turnaround Artists Keb’ Mo’ and Bernie Williams; with student performances by recipients of the 2016 National Arts and Humanities Youth Program Award, The Perfect Fourth Quartet, a program of the Sphinx Organization. NAMM members, music educators, college students and faculty are invited to join together in support of music education. Coffee and pastries provided. Moderator: Mary Luehrsen, Director, The NAMM Foundation. 

12 p.m. - 2:30 p.m.
Music Educator Showcases

Eight 5-minute segments immediately followed by a 15-minute ‘meet the presenters’ networking segment at the end of each hour.  This popular lightning-speed format provides attendees an opportunity to learn about innovative music education tools, non-profit music programs and best practices from the classroom in a condensed time frame. Presented by The NAMM Foundation.

4 p.m. - 5 p.m.
The Sandy Feldstein Roundtable Featuring The Accidentals and Music Industry Professionals
Hilton Anaheim, Level 2, The NAMM Foundation Lounge

NAMM CEO Joe Lamond hosts a panel of industry professionals with a 3:30 p.m. performance by Billboard’s Breakout Band at SXSW 2015, The Accidentals, who Jonathan Frahm at Yahoo Voices describes as “One of the most ground-breaking musical experiences one might just have in a lifetime!” The band will perform their unique blend of folk, jazz, bluegrass, classical and alternative music. The roundtable discussion will feature stories, information and perspectives about what it takes to pursue and succeed in a career in music. This event is dedicated to SUNY Potsdam alumnus and long-time music industry icon Sandy Feldstein. Moderator: Joe Lamond, CEO, NAMM; Panelists: Jay Blumenthal, International Secretary-Treasurer, American Federation of Musicians (AFM);  Joe Testa, Director of Artist Relations, Vic Firth; Michael Doyle, Senior Vice President of Guitar Merchandising, Guitar Center, Inc.; Katie Larson and Savannah Buist of The Accidentals. Presented by The NAMM Foundation.

Sunday, January 22, 2017

10 a.m. - 11 a.m. /12:30 p.m. - 1:30 p.m.
Music Educator Showcases
Eight 5-minute segments immediately followed by a 15-minute ‘meet the presenters’ networking segment at the end of each hour.  This popular lightning-speed format provides attendees an opportunity to learn about innovative music education tools, non-profit music programs and best practices from the classroom in a condensed time frame. Presented by The NAMM Foundation.

11 a.m. - 12 p.m.
“Music Making and Leisure” Brunch & Learn
Anaheim Convention Center, Member Center

This is the place to discover tips for hosting in-store music-making events and activities that will engage first-time and seasoned music makers. Moderator: Mary Luehrsen, Executive Director, The NAMM Foundation; Panelists: Lee Higgins, contributing author of The Oxford Handbook of Music Making and President of the International Society of Music Educators (ISME); Roger Mantie, Associate Professor of Music Education School of Music at Arizona State University and co-editor of The Oxford Handbook of Music Making and Leisure. Continental breakfast is provided. Presented by The NAMM Foundation.

2:30 p.m. - 3:30 p.m.
Ukulele Circle
Anaheim Convention Center, Member Center

Add the uke to your musical repertoire! Unleash your Island Spirit at our ukulele circle, where you’ll learn the basics of the instrument known as the “jumping flea.” No experience required, and we provide the ukes! Facilitated by Lenny San Jose. Presented by NAMM in collaboration with Kala Brand Music.

NEW at The NAMM Show

Open during NAMM Show hours
Talking Up Music Education Podcast Booth
Anaheim Convention Center, Grand Plaza

Visit The NAMM Foundation's Talking Up Music Education podcast booth located on the NAMM Nissan Grand Plaza Stage. We will be recording interviews daily; episodes will be posted each night of The NAMM Show to nammfoundation.org/podcast. Presented by The NAMM Foundation.

Nonprofit Roundtables
Anaheim Convention Center, Member Center

NAMM Show attendees will have access to the first-annual Nonprofit Roundtables at The 2017 NAMM Show. Roundtable topics include: Fundraising Best Practices, Social Networking Basics to Advance Your Mission, and Board Selection and Management. Nonprofit Roundtables offer professional development to nonprofit organizations and NAMM Foundation Grantees. View the schedule here