The NAMM Foundation hosted Recreation Music Making (RMM) events at The 2017 Summer NAMM Show, held at Music City Center in Nashville, Tennessee.
Programming kicked off on Music Industry Day, Saturday, July 15. NAMM members and the public gathered in the Member Center in the afternoon to learn how to host and support a successful Make Music Day event in their city.
“No matter who you are or where you are, as long as you're making music, you are a valid piece of this event,” said panelist Matt Fox, co-founder and president of Make Music Nashville “[There's] visibility that comes when NAMM members want to partner with a Make Music city.”
Attendees learned first-hand how retailers and manufacturers worked with Make Music Day city organizers to maximize their participation in this world-wide celebration of music making.
Drew Lewis, a panelist and harmonica division product manager for KHS/Hohner, discussed the financial advantages of participating in Make Music Day.
"We got more return on investment from Make Music Day than doing an event on our own,” he said.
Additional panelists included: Aaron Friedman, the executive director of Make Music Alliance and Christy Frink, a board member of Make Music Nashville. The forum was moderated by Claire Kreger-Boaz, senior project manager with The NAMM Foundation.
Listen to audio clips from the forum here:
NAMM members and Nashville locals gathered at 2 pm in the Member Center to participate in the Ukulele Circle, presented in collaboration with Kala Brand Music. Attendees were given the opportunity to play Kala brand ukes, learning the basics from facilitator Lenny San Jose, aka Ukulenny.
His hope for participants was an appreciation for learning something new, and inspiration to pick up a uke and play on their own.
“We all know the benefits of getting together to play music, especially something fun like a uke circle. To bring a new group of people into the uke world to share a love of the instrument is truly special,” said San Jose. “As a uke teacher and aficionado, it’s a wonderful sight to see NAMM members and general NAMM attendees from all walks of music, coming together to jam on Kala ukuleles.”
According to Molly Jones, a Uke Circle participant, the experience of playing feel-good tunes with a group can lead to a great time.
“The Uke Circle was an excellent example of how anybody, musician or not, can learn to play an instrument and thoroughly enjoy doing it,” she said.
Watch the Uke Circle live on Facebook, here.
Save the dates for The 2018 Summer NAMM Show: June 28-30, 2018.