NAMM Foundation Events at The 2018 NAMM Show

In This Article:

Planning your 2018 NAMM Show schedule? Click on the links below to see events by program, or view below to see a complete list of NAMM Foundation events at the show. You can also view a PDF of The NAMM Show Event Guide to see all NAMM Show events. Be sure to download the NAMM mobile app and add events to your calendar!

The 2018 NAMM Show takes place at the Anaheim Convention Center (ACC) in Anaheim, Ca, and NAMM Foundation event locations include the NAMM Member Center in the ACC, the Anaheim Hilton, the Grand Plaza stage, and more.

View Events by Program

Music Education Days: Series of lightning-speed segments about innovative music education tools, nonprofit music programs and best practices from the classroom.
GenNext: GenNexters have access to College Music Society programming curated specifically for students working toward a career in music business. 
Nonprofit Management Institute: Nonprofit organizations, NAMM Foundation partners and Grantees are invited to attend the first annual Nonprofit Management Institute.

Events by Day

Tuesday, Jan. 23, 2018

Day of Service
7:30 – 11 am

The 2018 NAMM Show kicks off on Tuesday, January 23 with the fourth annual NAMM Foundation Day of Service at a local Elementary School in Anaheim, CA. NAMM member volunteers are needed to unpack and tune instruments (guitars, ukuleles, drums); interact and assist fifth graders during facilitator-led sessions in classroom settings; and pack and load instruments when the sessions are complete. Contact Claire Kreger-Boaz at ClaireK@namm.org to ask about volunteering. Presented by The NAMM Foundation.  

Thursday, Jan. 25, 2018

The College Music Society / GenNext Plenary Session, Featuring Performance by Masumi
9:30 – 10 am
Hilton Anaheim, Level 4

William Pelto, Ph.D., executive director, The College Music Society; Mary Luehrsen, executive director, The NAMM Foundation; Masumi (performing artist)

Kick off your GenNext experience with an inspiring performance by Masumi, with interviews and info to set you up for the best NAMM Show experience, ever! Presented by The College Music Society.

GenNext College Music Society (CMS) Sessions
10:30 am – 12:30 pm
Hilton Anaheim, Level 4

College music students and faculty are invited to attend sessions presented by The NAMM Foundation and curated by The College Music Society (CMS) as part of the GenNext program at The NAMM Show. GenNext sessions offer professional development and valuable opportunities for students to explore careers in the music industry; for faculty to network with industry professionals; and for both students and faculty to attend special events catered to the college music crowd.

GenNext Session: Having a Plan A and Plan B in the Industry; Creating Your Strategic Plan 
10:30 – 11:25 am
Hilton Anaheim, Santa Monica, Level 4

Robert Breithaupt, professor of music and coordinator of integrated music studies Capital University

Adaptability, preparedness, multi-tasking and professionalism are skills a young music professional needs to succeed in today’s marketplace. Attendees will walk through foundational business tools such as: SWOT analyses, purpose and value statements, creating a personal strategic plan, and generating a meaningful Plan A and Plan B. Presented by The College Music Society.

GenNext Session: Career Opportunities in the Air Force Bands: Is It for You?
10:30 – 11:25 am
Hilton Anaheim, Santa Barbara, Level 4

Sarah Cosano, jazz vocalist and saxophonist, Air Force Band of Mid-America; Alberto Cosano, jazz vocalist and saxophonist, Air Force Band of Mid-America; Steve Helfand, jazz vocalist and saxophonist, Air Force Band of Mid-America; Michael Correa, Air Force Band of Mid-America; Jerry Kelly, Air Force Band of Mid-America

Learn how the pay/entitlement system operates, work hours, physical requirements, audition process and expectations, benefits (promotion/retirement/health care), basic training, and commonly performed musical styles. This is a candid look from the inside; panelists share benefits and limitations of having a career in the Air Force Bands. Presented by The College Music Society.

GenNext Session: The Entrepreneurial Mindset from Theory to Practice; Developing What Entrepreneurs Value in Their Young Colleagues
10:30 – 11:25 am
Hilton Anaheim, Malibu, Level 4

Nick Patrella, director of education, SABIAN Ltd., adjunct assistant professor, University of Missouri - Kansas City Conservatory of Music; Andy Heise, assistant director of the Regnier Institute of Entrepreneurship and Innovation, instructor in the Department of Global Entrepreneurship and Innovation, University of Missouri-Kansas City's Henry W. Bloch School of Management

Learn to increase the value of creative ventures by participating in exercises that encourage the development of  an entrepreneurial mindset. Survey results presented reflect thoughts from global music industry entrepreneurs and decision-makers. All aspects of the music industry sectors are included in the discussion. Presented by The College Music Society.

GenNext Session: More Than $9.99 a Month: How to Increase Revenue in the Music Streaming Economy
11:35 am – 12:30 pm
Hilton Anaheim, Santa Monica, Level 4

Chris Golinski, Ph.D candidate, University of California, San Diego

This session reviews successes of direct-to-fan platforms such as Bandcamp and Patreon, and options for building direct-to-fan channels within streaming services that motivates fans to pay for their favorite artists, and examine factors that motivate fans to pay for recorded music. Presented by The College Music Society.

GenNext Session: Working with a Captive Audience: Outreach and Engagement Concerts in Prisons and Schools
11:35 am – 12:30 pm
Hilton Anaheim, Santa Barbara, Level 4

Deborah Nemko, professor of music, Bridgewater State University, New England Conservatory’s Piano Preparatory and Continuing Education Program

Explore the obstacles and joys of programming concerts for traditional and non-traditional audiences. From making contacts and setting up concerts, to knowing your audience and exploring the engagement piece, to deciding how much to charge. Presented by The College Music Society.

GenNext Session: Sustaining a Career in the Music Business
11:35 am – 12:30 pm
Hilton Anaheim, Malibu, Level 4

Menzie Pittman, owner and director of education, Contemporary Music Center

Explore careers in the music industry through wisdom shared from interviews with unique artists such as Sierra Hull, Bernard Purdie, Dom Famularo, Sheila Gonzales, Belmont University’s President Dr. Fisher, and Nashville studio engineer Jamie Tate, as well as my personal insights from 50+ years in the music industry.  Presented by The College Music Society.

Nonprofit Roundtable: Building a Foundation through Governance and Strategic Direction
12 – 1 pm
Anaheim Convention Center, NAMM Member Center, Hall Lobby B

David Dik, executive director, Young Audiences; Mark Slavkin, director of education, Wallis Annenberg Center for the Performing Arts; Dalouge Smith, president & CEO, San Diego Youth Symphony and Conservatory; Laurie Schell, founding principal, Laurie Schell Associates

Boards provide direction, fiscal oversight, and most importantly, a mechanism to plan for the future needs of an organization.  Learn how to form your own 501 (c)3 and enlist board members, as well as what to expect your first year. Presented by The NAMM Foundation Nonprofit Management Institute.

Nonprofit Roundtable: Program Development, Documentation and Assessment
1 – 2 pm
Anaheim Convention Center, NAMM Member Center, Hall Lobby B

David Dik, national executive director, Young Audiences; Jane Best, director, Arts Education Partnership; Steve Venz, visual and performing arts coordinator, Orange County Department of Education; Joe Landon, executive director, California Alliance for Arts Education; Laura Smyth, program director, Title I Initiative, California Alliance for Arts Education 

To build successful programs nonprofits need to include documentation and assessments as part of their program development.  This session will explore how to implement them at the same time, with a focus on zeroing in on setting organizational goals. Presented by The NAMM Foundation Nonprofit Management Institute.

Roomful of Pianos Session: Where Are Your Next Piano Customers Coming From? 
1 – 2 pm
Anaheim Convention Center, Lounge 88, Level 3

Bob Popyk, columnist, Music Trades magazine

It’s a different world today for piano retailers. Competition is no longer just other businesses; its school sports, video games, iPhones and a firehose of other activities in kids’ lives. Piano customers are out there, but you have to go after them! This panel discussion will explore big ideas for getting new piano customers. Popyk and his team of experts will look at the benefits of learning to play the piano, working with teachers and tuners, the value of holding group lessons, going after the senior market, coming up with creative in-store and outside promotions, and much more. Presented by The NAMM Foundation.

The NAMM Foundation’s Nonprofit Networking Reception
4 – 5 pm
Anaheim Convention Center, NAMM Member Center

Drop by the Member Center on Thursday for The NAMM Foundation Nonprofit Networking Reception. Learn more about the organizations that share The NAMM Foundation’s mission to increase opportunities for people to learn and make music. Soft drinks and snacks will be served.

Roomful of Pianos Performance
5:30 pm
Anaheim Convention Center, Level 3, Lounge 88

Visit the spectacular Roomful of Pianos, the first annual festival of multiple simultaneous piano performances, attracting a small army of educators, pianists, and students; raising excitement and visibility for the most powerful, subtle, and versatile of instruments. Very advanced, rhythmically confident pianists are invited to sign up to perform. Ten pianists will be selected; the repertoire is Duke Ellington, “Come Sunday” (arr. Keith McCutchen), Leonard Bernstein, “Mambo” (arr. John Musto). Presented by The NAMM Foundation.

The NAMM Foundation Donor Reception
6 – 6:15 pm
Grand Plaza, VIP area

NAMM Foundation donors are invited to a special reception with front row access to The NAMM Foundation for Music Education Celebration concert. By invitation only. Contact Sharon Bryant at Sharonb@namm.org for more information.

The NAMM Foundation’s Celebration of Music Education Concert
6:15 – 8 pm
Grand Plaza Stage

The NAMM Foundation celebrates music education on The Grand Plaza with featured artists OK Go. Gather on the Grand Plaza to celebrate the kick off to The 2018 NAMM Show!

Friday, Jan. 26, 2018

GenNext/ College Music Society (CMS) Sessions
10:30 am – 12:30 pm
Hilton Anaheim, Level 4

College music students and faculty are invited to attend sessions presented by The NAMM Foundation and curated by The College Music Society (CMS) as part of the GenNext program at The NAMM Show. GenNext sessions offer professional development and valuable opportunities for students to explore careers in the music industry; for faculty to network with industry professionals; and for both students and faculty to attend special events catered to the college music crowd.

GenNext Session: Secure Your Future; Piano Technician Shortage Means No Shortage of Career Opportunities
10:30 – 11:25 am
Hilton Anaheim, Santa Barbara, Level 4

Debbie Cyr, registered piano technician and piano technology faculty, North Bennet Street School

Career opportunities range from working for a university-level music school, music festivals, concert halls, for world-renowned musicians, public schools, individuals, or independently as a piano shop owner or private piano tuner and technician. Piano technicians’ work can supplement a performing, composing, or music theory career. Presented by The College Music Society.

GenNext Session: How to Get an Iconic Internship with Well Dunn
10:30 – 11:25 am
Hilton Anaheim, Santa Monica, Level 4

Nancy Tarr, music industry professor, SUNY Oneonta and executive director, Well Dunn; Emily White, talent manager, Whitesmith Entertainment, Inc.  

Secure iconic internships by networking with Well Dunn, a nonprofit that provides sponsored internships to qualified college students studying in the music and entertainment industry. Funded in small part by the Bonnaroo Works Fund, and Rick Farman, co-founder of Superfly Presents. Presented by The College Music Society.

GenNext Session: Alternatives to Being a Rock Star; Music Industry Careers You Never Knew Existed
10:30 – 11:25 am
Hilton Anaheim, Malibu, Level 4

Ron Manus, chief business development officer, Alfred Music; Myrna Sislen, owner, Middle C Music; Crystal Morris, president and CEO, Gator Cases; Fred Flowerday, general manager, MakeMusic; and Alan Friedman, music industry partner and cofounder, Friedman, Kannenberg & Co.

Explore a variety of career paths available to music majors from professional composers and performers to music industry power players. We will emphasize how their music backgrounds and education prepared them for, and continue to influence, their current positions. Presented by The College Music Society.

GenNext Session: Building a Top Music Industry Resume; Strategies Learned from Industry Demand

11:35 am – 12:30 pm
Hilton Anaheim, Santa Monica, Level 4

Stan Renard, music marketing coordinator, University of Texas at San Antonio College of Liberal and Fine Arts, Bohemian Quartet founder and arranger, virtuoso violinist, violist and active conductor

Explore strategies to build your resume and attract the attention of music companies, by standing out among hundreds of applications. Learn to present your skill set to match industry demand. In addition, many practical resources will be provided to help you pitch your resume most effectively. Presented by the College Music Society.

GenNext Session: Music Student's Guide to Employment in the 21st Century Music Business; The Path from College Degree to Jobs 
11:35 am – 12:30 pm
Hilton Anaheim, Ventura

Richard Sussman, faculty, Manhattan School of Music

Examine the tangible benefits of completing a college music degree, with a focus on career paths available. Specific methods for presenting music technology and software skills, such as the effective use of DAWs, virtual instruments, DSP plugins, and notation programs, will be examined from both a creative and practical perspective. 

GenNext Session: Balancing a Music Education between Schools, Colleges and the Real World
11:35 am – 12:30 pm
Hilton Anaheim, Santa Barbara, Level 4

Christy Coobatis, music technology lead instructor and program originator, Mira Costa and Mission College; Chilitos Valenzuela, music technology lead instructor and program originator, Mira Costa and Mission College; Jennifer  Amaya, music technology lead instructor and program originator, Mira Costa and Mission College; Dennis Anderson, producer, engineer and educator; faculty member in Recording Arts and Music Technology, Mt. San Antonio College and Orange Coast College

Review the type of education offered  for Modern Music Technology at community colleges and 4- year institutions to private institutions; point out the differences; explore why you may choose one over the other. Panelists include representatives from professionals employed in the field, professional schools and 2-4 year colleges. Presented by The College Music Society.

SupportMusic Coalition on Coalitions for Music Education Advocacy
12 – 2pm
Hilton Anaheim, Level 4, Malibu

Mary Luehrsen, executive director of The NAMM Foundation and director, NAMM Public Affairs and Government Relations; Lynn Tuttle, director of Public Policy and Professional Development, National Association for Music Education; Joe Landon, executive director, California Alliance for Arts Education

The SupportMusic Coalition on Coalitions for Music Education Advocacy Forum convenes NAMM members and music education colleagues working on state and local advocacy efforts to review ways Title I and Title IV funds are used to support music and arts education under year one of ESSA implementation. Lunch is provided. Presented by The NAMM Foundation. 

Nonprofit Roundtable: If Only I Had Another Thousand Dollars–Fundraising and Development
12 – 1 pm
Anaheim Convention Center, NAMM Member Center, Hall Lobby B

David Dik, executive director, Young Audiences; Carolyn Grant, executive director, Museum of Making Music (MoMM); Alisa Arkinzadeh, development officer, Museum of Making Music (MoMM)

 “Nonprofit” doesn’t mean you shouldn’t have a profit.  And though there is no one formula to achieving profitability, a careful balance of earned, unearned, restricted, unrestricted, long-term and short-term revenue streams is critical to success.  This session will explore strategies  to find the right revenue sources for your organization. Presented by The NAMM Foundation Nonprofit Management Institute.

Nonprofit Roundtable: Telling the World Using Technology and Social Media
1 – 2 pm
Anaheim Convention Center, NAMM Member Center, Hall Lobby B

David Dik, executive director, Young Audiences; Chalise Zolezzi, director of public relations and social media, NAMM; Michelle Moog-Koussa, executive director, Bob Moog Foundation

Get to know your audience on social media to make sure you are getting the most out of the relationship. This session will explore social media strategies that build an audience for your work and build a network and/or fanbase for your organization. Presented by The NAMM Foundation Nonprofit Management Institute.

Roomful of Pianos Session: The Secrets to Selling Pianos in an Online World
1 – 2 pm
Anaheim Convention Center, Lounge 88, Level 3

Bob Popyk, columnist, Music Trades magazine; Tom Folenta, piano industry website wizard

This session tackles one of the most critical topics today: selling pianos in an online world. In this special session, Folenta will share unique ideas for creating more online piano sales and expanding your piano customer base. Find out what’s working today, and discover new (and interesting) ways to make your website more effective. Presented by The NAMM Foundation.

Roomful of Pianos Performance
5:30 pm
Anaheim Convention Center, Lounge 88, Level 3

Visit the spectacular Roomful of Pianos, the first annual festival of multiple simultaneous piano performances, attracting a small army of educators, pianists, and students; raising excitement and visibility for the most powerful, subtle, and versatile of instruments. Advanced pianists (at the level of an undergraduate piano major or above) are invited to sign up to perform. Twenty pianists will be selected; the repertoire is Emmanuel Chabrier, España (arr. John Serry), Richard Wagner, Ride of the Valkyries (arr. Richard Blackford). Presented by The NAMM Foundation.

All-industry Drum Circle  
5:45 – 7pm
Palm Terrace in between the Anaheim Convention Center and the Anaheim Hilton    

Drum up enthusiasm for the music industry at NAMM’s annual All-industry Drum Circle, a can’t-miss NAMM Show rhythm celebration! Blow off some steam and get ideas for setting up fun, group-based Recreational Music Making experiences. Percussion instruments provided. Brought to you by NAMM in collaboration with Remo, Inc.  

Saturday, Jan. 27, 2018

The Grand Rally for Music Education
9 – 11 am
Anaheim Hilton, California Ballroom CD, Level 2

Mary Luehrsen, executive director, The NAMM Foundation and director, NAMM Public Affairs and Government Relations; Vanessa Carlton, singer-songwriter; FORTE Tenors; Terry Lowe, president, Timeless Communications

Celebrate music education and honor its champions and advocates at The Grand Rally for Music Education featuring FORTE, the classical crossover opera-pop trio of tenors; an "inside the practice studio" interview with Grammy-nominated, singer-songwriter Vanessa Carlton; and student performances by the Manhattan School of Music Electronic Jazz Ensemble, featuring Bernie Williams, as well as from Country Club Hills District 160. Presented by The NAMM Foundation. 

Roomful of Pianos Session: Launching a Recreational Music Making Piano Program; Fulfilling Dreams and Enhancing Lives
12 – 1 pm
Anaheim Convention Center, Lounge 88, Level 3

Nan Richerson, Ph.D., Salisbury University

Group Piano programs are forming and growing across the country. Discuss best practices for building a student base, marketing, setting tuition, and choosing materials. Learn how creating piano-based RMM opportunities is doable, rewarding, and fun! Presented by The NAMM Foundation.

Music Educator Showcases (MED) Showcases
12 - 2pm
Anaheim Convention Center, NAMM Member Center

The Music Educator Showcases provide music educators, NAMM exhibitors, and NAMM Foundation partners and nonprofits, with an “Only at The NAMM Show” opportunity to learn about innovative music education tools, non-profit music programs and best practices from the classroom. Moderated by Eric Ebel, senior project manager, The NAMM Foundation.

Music Educator Showcase: A Rhythmic Classroom from Obsolete to Relevant
12:05 - 12:10 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Richard Frank, founder, PlayTheGroove

Music in the world changes every day with new artists releasing new material, with most of it never seeing a classroom. We can change that - plus share in the increased diversity of styles and cultures prevalent in our societies and modern music in general.

Music Educator Showcase: 3Dvarius, The Symbiosis of 3D-Printing and Music
12:10 - 12:15 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Laurent Bernadac, violinist, engineer, and creator, 3Dvarius

The 3Dvarius is a new electric violin entirely created by the 3D-printing technology. Discover how we can create music instruments by using the 3D-printing technology and how music education can benefit from this new technology.

Music Educator Showcase: The New Key to Kids, Casio in the Classroom
12:15 - 12:20 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Sandra Jordan, independent EDU consultant to Casio America; Mark Amentt, director of sales, Casio America

Keyboards are a ‘key’ component of today’s music education classrooms. In this session, Casio demonstrates a commitment to music educators and students to deliver quality music instruction in schools with its comprehensive line of classroom-ready products.

Music Educator Showcase: Windstars, An Exciting New Flexible Pre-band Music Curriculum
12:20 - 12:25 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Brittany Bauman, office manager, Nuvo Instrumental

Learn about a new, flexible music curriculum called WindStars. This curriculum combines general music content with pre-band experiences and instrumental skills.

Music Educator Showcase: Educational Resources, Clinicians and Performance Possibilities 
12:25 - 12:30 pm
Anaheim Convention Center, NAMM Member Center, Hall B

John Wittmann, director, artist relations and education, Yamaha Corporation of America

Learn about the resources offered by Yamaha Corporation, specifically designed to inspire, equip and empower music educators. 

Music Educator Showcase: Smart Practice. Deliberate Practice. SmartMusic
12:30 - 12:35 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Ryan Sargent, social media manager, MakeMusic

Psychologist K. Anders Ericsson coined the term ‘deliberate practice’ to refer to learning that aims at a specific goal, happens with an expert instructor, includes focused training, and uses immediate feedback. Learn how MakeMusic builds tools incorporating the philosophy of deliberate practice to support music educators.

Music Educator Showcase: Musical Instruments for 21st Century String Curriculum
12:35 - 12:40 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Rozanna Weinberger, CEO, Creative Concept Instruments LLC

Creative Concept’s philosophy is all about filling the needs of an ever-changing music world both by creating instruments that reflect these musical styles and nurturing creativity in young children by engaging them through sound as well as the visual impact of a cool looking instrument!

Music Educator Showcase: Teaching Guitar Workshops and YOU!
12:40 - 12:45 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Bill Purse, professor Duquesne University and chair emeritus, Teaching Guitar Workshops

Teaching Guitar Workshops developed in conjunction with NAMM/GAMA and NAfME in 1995, and has served more than 2 million students since then. Learn how to implement Teaching Guitar Workshops in your school--or how to sponsor a teacher to bring the program into their classroom!

Music Educator Showcases: Networking Segment
12:45 - 1:o0 pm
Anaheim Convention Center, NAMM Member Center, Hall B

At the end of each hour, a 15-minute networking segment will follow the presentation segment, allowing attendees and presenters to exchange information.  

Nonprofit Roundtable: Best Practices from The NAMM Foundation Grantees
1 – 2 pm
Anaheim Convention Center, NAMM Member Center, Hall Lobby B

David Dik, national executive director, Young Audiences; Chiho Feindler, senior director of programs and policy, VH1 Save The Music Foundation; Karl Dustman, co-executive director, Percussion Marketing Council

Learn to achieve good governance, solid program development and reflection, stable funding and community-building around your work.  This session will present success stories that highlight methodologies that can be applied to the nonprofit program development.   Presented by The NAMM Foundation Nonprofit Management Institute.

Roomful of Pianos Session: The Future of Digital Keyboards for Full-line Music Retailers
1 – 2 pm
Anaheim Convention Center, Lounge 88, Level 3

Bob Popyk, columnist, Music Trades magazine

Digital keyboards are changing the scope of the piano business in full-line, combo and piano-only stores. Are you making the most of this business-enhancing and traffic-generating product category, which has the potential for strong profits? This panel discussion will dive into ideas you may not have thought of for bringing new customers through the door by selling more digital keyboards, whether you’re a full-line, combo or niche music retailer. Presented by The NAMM Foundation.

Music Educator Showcase: Conn-Selmer Division of Education Overview
1:05 - 1:10 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Michael Kamphuis, managing director, division of education, Conn-Selmer, Inc.

Stay updated on the many educational tools and resources from the nation’s iconic musical instrument manufacturer. There will be a drawing to win an educational clinic for your school; must be present to win.

Music Educator Showcase: The Power of Music and Performance in Special Education
1:10 - 1:15 pm
Anaheim Convention Center, NAMM Member Center, Hall B

George Thompson, director of performing arts, TERI Inc. Music and Performance Arts

This presentation will highlight how collaboration with more than 35 music companies resulted in the use of the transformative power of music to enrich the lives of children and adults who are on the autism spectrum as well as those with other developmental disabilities. 

Music Educator Showcase: Noteflight Learn 
1:15 - 1:20 pm
Anaheim Convention Center, NAMM Member Center, Hall B

John Mlynczak, vice president of sales and marketing, Noteflight, LLC

Noteflight Learn is a technology platform for creating, recording, and learning music using any device! Learn how to engage Noteflight in learning and performing in the modern music classroom. 

Music Educator Showcase: Just Add Ukes! 
1:20 - 1:25 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Jess Baron, executive director, Guitars in the Classroom

Discover how one ukulele, two strumming buddies, three fingers, and your favorite songs can liven up learning in music and general education classrooms! This demo offers free materials, videos and support to make ukulele an integral part of effective teaching and learning.

Music Educator Showcase: Jazz Ear Training with EarMaster Pro 6: "Sight-Singing the Blues"
1:25 - 1:30 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Tess Nielsen, adjunct assistant professor, Rowan University

This demonstration presents a real-world scenario of EarMaster software for jazz music ear training and sight-singing course based on jazz standards. The modules offer graduated practice using jazz melodies to help singers and instrumentalists build a vocabulary of relevant “riffs” and “licks.”

Music Educator Showcase: Start with Rhythm 
1:30 - 1:35 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Randy M. Drake, ethnomusicologist and percussionist, Ohana Ukuleles

This program is designed to introduce young students to the joy of rhythm through the use of the Bongolele® and Shakerlele® instruments. Rather than teaching note values and rhythmic notation, the goal is to coordinate singing with percussion and designed to precede the ‘Ukulele at School’ method.

Music Educator Showcase: MIDI for Music Educators 
1:35 - 1:40 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Tom White, president and CEO, MIDI Manufacturers Association

MIDI technology revolutionized music interface with technology and inspired more and innovative music makers. This session offers an overview of new features planned for MIDI and explains how educators can engage and help guide the evolution of MIDI.

Music Educator Showcase: First Performance National Day of Celebration
1:40 - 1:45 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Marcia Neel, music education consultant, Music Achievement Council

Learn about The Music Achievement Council’s First Performance National Day of Celebration to honor and celebrate all beginning instrumental music-makers who, as a result of their participation, will “graduate” to become a full-fledged band or orchestra musician.

Music Educator Showcases: Networking Segment
1:45 - 2 pm
Anaheim Convention Center, NAMM Member Center, Hall B

At the end of each hour, a 15-minute networking segment will follow the presentation segment, allowing attendees and presenters to exchange information.  

Music Education Days Forum: Let's Start at the Very Beginning with 5 S.M.A.R.T. and Innovative Ideas for RETAINING Your Beginners
2 - 3 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Marcia Neel, music education consultant, Music Achievement Council and senior director of education, Yamaha Corporation of America

Learn strategies that successful music educators use to ensure a seamless transition from the first day that the student picks up the instrument through high school graduation - and beyond. All attendees will receive a flash-drive with materials to accelerate recruitment and retention efforts.  

The Sandy Feldstein Roundtable Featuring Towne and Music Industry Professionals
3:30 - 5 pm
Hilton Anaheim, California Ballroom CD, Level 2

Joe Lamond, president and CEO, NAMM; Steevie Steeves, performing artist, Towne (Band); Jon Decious, performing artist, Towne (Band); Scott Goodman, CEO, Zoom; Lauren Haas Amanfoh, president and COO, Royalton Music; Terri Winston, executive director, Women’s Audio Mission

Nashville-based powerhouse duo Towne performs. NAMM President and CEO Joe Lamond moderates a discussion among a panel of music industry professionals about what it takes to make a successful career in the music industry. This event is dedicated to SUNY Potsdam alumnus and long-time music industry icon, Sandy Feldstein.  Presented by The NAMM Foundation.

Roomful of Pianos Performance
5:30 pm
Anaheim Convention Center, Level 3, Lounge 88

Visit the spectacular Roomful of Pianos, the first annual festival of multiple simultaneous piano performances, attracting a small army of educators, pianists, and students; raising excitement and visibility for the most powerful, subtle, and versatile of instruments. Advanced pianists (at the level of an undergraduate piano major or above) are invited to sign up to perform. Fifty + pianists will be selected; the repertoire is Gustav Holst, The Planets: Jupiter (arr. Greg Anderson), John Philip Sousa, Stars and Stripes Forever. Presented by The NAMM Foundation.

GenNext Faculty Mixer
5:30 -7 pm
Hilton, Anaheim, Vista Lounge, 14 Floor

The NAMM Foundation invites college music faculty to a special GenNext networking reception to show our appreciation for all that you do to cultivate the next generation of music makers and industry professionals. Enjoy beer, wine, and light appetizers on us. This invitation in non-transferable. RSVP here.

Sunday, Jan. 28, 2018

Music Educator Showcases (MED) Showcases
11 - 1 pm
Anaheim Convention Center, NAMM Member Center, Hall B

The Music Educator Showcases provide music educators, NAMM exhibitors, and NAMM Foundation partners and nonprofits, with an “Only at The NAMM Show” opportunity to learn about innovative music education tools, non-profit music programs and best practices from the classroom. Moderated by Eric Ebel, senior project manager, The NAMM Foundation.

Music Educator Showcase: Yes! You Really CAN Have a Harp in your Program
11:05 - 11:10 am
Anaheim Convention Center, NAMM Member Center, Hall B

Melissa Irwin, senior sales and marketing, Rees Harps Inc.

Lightweight, affordable, quality harps have changed the universe of where harps can reasonably go and what they can now do. Among the easiest of all strings to play, harps are accessible and easily incorporated into your existing program. Learn how music educators worldwide are using harps to energize and expand musical offerings.

Music Educator Showcase: What I Learned from My Music Teachers; Priceless Phrases and Habits from Those I Respect the Most
11:10 - 11:15 am
Anaheim Convention Center, NAMM Member Center, Hall B

Dr. Robert C. Berry, electronic music instructor, San Bernardino Valley College

Years of student participation at UCLA, San Jose State and Claremont Graduate University, along with thirty-one years as a music teacher informs Dr. Berry’s humorous, touching and always genuine insights into other 1st-8th grades music teacher techniques in: assigning grades, running rehearsals and performances, and establishing guidelines for working in a school.

Music Educator Showcase: Drumming Up Success with K-12 Students
11:15 - 11:20 am
Anaheim Convention Center, NAMM Member Center, Hall B

Dr. Craig Woodson, advisory board member and program facilitator, Percussion Marketing Council

The Percussion Marketing Council brings drumming to educators through International Drum Month’s first-drumming experiences, Vans Warped Tour’s summer programs, Drums Across America's year around Lesson Tent, Percussion in the Schools’ programs with professional drummers and Drum Set in the Classroom’s school programs for hundreds teachers and thousands of students annually.

Music Educator Showcase: Create a 'Buzz' in School
11:20 - 11:25 am
Anaheim Convention Center, NAMM Member Center, Hall B

Matt Pope, director, Warwick Music Ltd

pBuzz is the new award-winning beginner brass instrument from the makers of the best-selling pBone and pTrumpet. It enables students to get their first access to buzzing in simple and effective way and is the perfect musical instrument to sit alongside ukulele, recorder, and Boomwhackers in the elementary classroom.

Music Educator Showcase: What Does it Mean To Be an Artist in the 21st Century?
11:25 - 11:30 am
Anaheim Convention Center, NAMM Member Center, Hall B

Arin Canbolat, general manager, The New School College of Performing Arts

In 1919, a group of visionaries designed a new kind of university, one where creativity could be fearless and world changing. The New School was born.  Today the College of Performing Arts houses three schools where students work across disciplines and train like artists to become a force of new artistry.

Music Educator Showcase: Save the Guitar!
11:30 - 11:35 am
Anaheim Convention Center, NAMM Member Center, Hall B

Rusty Shaffer, CEO, Guitar Tunes

The Fretlight Guitar has revolutionized the future of learning to play guitar. This new guitar learning system has moved the guitar industry towards a digital, instant-gratification generation of player, making learning guitar easy and convenient. Join us to discover how the Fretlight Guitar and the Guitar Tunes app are helping to save the guitar.

Music Educator Showcase: Using the Arts to Decrease Deficiencies and Increase Healthy Relationships in Low-income Communities
11:35 - 11:40 am
Anaheim Convention Center, NAMM Member Center, Hall B

Tyra Hawthorne, founder and executive director, Heartbeat Music and Performing Arts Academy

The foundation of Heartbeat Music & Performing Arts Academy is college-focused curriculum. The academy uses the arts to encourage better grades and support families. Their day-to-day operations have proven that when parents support and see the value in what children are doing, children gain awareness and confidence.

Music Educator Showcase: Things 4 Strings LLC
11:40 - 11:45 am
Anaheim Convention Center, NAMM Member Center, Hall B

Ruth Brons, president, Things 4 Strings® LLC

Things 4 Strings® accessories are teacher designed, tested and approved as the gentlest and fastest way for beginners to learn the bow hold.  The relaxed and effective instant bow hold will optimize your instruction time and speed progress for your students! Bow Hold Buddies® for Violin /Viola and CelloPhant® for Cello/(French-style bow) Bass. 

Music Educator Showcases: Networking Segment
11:45 am - 12 pm
Anaheim Convention Center, NAMM Member Center, Hall B

At the end of each hour, a 15-minute networking segment will follow the presentation segment, allowing attendees and presenters to exchange information.  

Music Educator Showcase: Alfred Music, Your Partner in Professional Development
12:05 - 12:10 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Alex Ordonez, vice president of marketing, Alfred Music

Alfred Music is passionate about helping music educators focus on building teacher effectiveness, student growth, and best practices in pedagogy. Learn of opportunities available to you and your school’s music program from Alfred Music as your partner in professional development.

Music Educator Showcase: Using Tech for Creative Classroom Collaboration
12:10 - 12:15 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Meng Ru Kuok, CEO, BandLab

Music tech has incredible potential in the classroom and beyond to help students unlock their musical creativity and collaborate on projects! BandLab is a free cross platform DAW for making music online. Find out more on how you can unleash creative tech in the classroom - with BandLab and its new class and assignment features.

Music Educator Showcase: New Product for Educators: Musical Dominoes
12:15 - 12:20 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Debbie Knight, national sales manager, The Music Gifts Company 

Use this 28-piece game to teach music theory; some knowledge required to play successfully. Includes full instructions and music terminology.

Music Educator Showcase: But What If I Don't Play An Instrument?
12:20 - 12:25 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Corey Fournier, market development manager, Roland Corporation U.S.

With a few simple tools, teachers can engage both traditional and non-traditional students in a blended, inclusive environment that builds fundamental music skills, spawns collaboration, and fuels creativity.

Music Educator Showcase: Composing for Student Success
12:25 - 12:30 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Christopher Schroeder, director of community engagement, Conservatory Lab Charter School 

At Conservatory Lab, all students (pk-8) engage in student-driven composition projects that connect with academic learning and align with Common Core State Standards. This interactive session provides educators and curriculum designers with tips that demystify the process and offers tools that they can implement in their classrooms right away.

Music Educator Showcase: Debut of The ONE Piano Hi-Lite
12:30 - 12:35 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Ashley Wang, director of sales, The ONE Smart Piano

The ONE Piano Hi-Lite is the first-ever piano strip that transforms any 88-key piano or keyboard into an interactive, digital instrument that teaches users how to play in minutes. The technology is compatible with Synthesia and MIDI files, and also has an AI component.

Music Educator Showcase: Fender Play: The Easiest Way to Learn Guitar
12:35 - 12:40 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Matt Lake, curriculum specialist, Fender Digital

Fender Play is an online guitar learning platform from the greatest name in guitars. It’s designed to get you playing in minutes. Practice anywhere, anytime as Fender Play guides you through hundreds of skills using bite-sized lessons. Play the songs you love while you learn. Anyone can play!

Music Educator Showcase: Playing For Change Foundation: Using Music Education to Create Positive Change
12:40 - 12:45 pm
Anaheim Convention Center, NAMM Member Center, Hall B

William Aura, regional director of Asian programs, Playing For Change Foundation

Playing For Change Foundation is a nonprofit organization that establishes free music education programs for children in impoverished areas around the world. Learn about how creating a safe space for children to express themselves creatively has effected positive change upon the students and the local communities, while creatively building social media awareness.

Music Educator Showcases: Networking Session
12:45 - 1 pm
Anaheim Convention Center, NAMM Member Center, Hall B

At the end of each hour, a 15-minute networking segment will follow the presentation segment, allowing attendees and presenters to exchange information. 

Community Music Making Forum: Brunch and Learn
10 - 11 am
Anaheim Convention Center, NAMM Member Center

Mary Luehrsen, executive director, The NAMM Foundation; Lee Higgins, contributing author of The Oxford Handbook of Music Making and president of the International Society of Music Educators; Suzie O’Neill, associate dean at Simon Frazer University, Canada. Presented by The NAMM Foundation

The Community Music Making Brunch and Learn is the place to discover tips for hosting in-store music-making events and activities that will engage first-time and seasoned music-makers. Continental breakfast is provided. Presented by The NAMM Foundation.

Ukulele Circle
1:30 – 2:30 pm
Anaheim Convention Center, NAMM Member Center

Add the uke to your musical repertoire! Unleash your Island Spirit at our ukulele circle, where you’ll learn the basics of the instrument known as the “jumping flea.” No experience required, and we provide the ukes! Facilitated by Ukulenny. Presented by NAMM in collaboration with Kala Brand Music.

Don't forget to use the hashtag #NAMMShow to share photographs of your time in Anaheim, California. See you there!

 

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