The NAMM Foundation hosted Community Music Making (CMM) events at 2019 Summer NAMM, held at Music City Center in Nashville, Tennessee.
There were plenty of opportunities to create music at Summer NAMM's Make Music Experience, on Saturday, July 20. NAMM members and Nashville locals gathered in the lobby of level 3 to participate in the Guitar and Ukulele Circles.
NAMM members and Nashville locals gathered at 2 pm to participate in the Ukulele Circle, presented in collaboration with Kala Brand Music. Attendees were given the opportunity to play Kala brand ukes, learning the basics from facilitator Lenny San Jose, aka Ukulenny.
This year he incorporated fan-favorite “Old Town Road” by Lil featuring Billy Ray Cyrus into his set of songs.
“Teaming up with Kala and The NAMM Foundation for the [Uke Circle] every year at both NAMM shows has been one of my favorite things in the world,” shared Ukulenny on Instagram. “It has been an absolute joy. Can’t wait till the next one!”
According to Nick Fletcher, Artist Relations at Kala, the Ukulele Circle provides a platform to showcase the simplicity of the ukulele and how easy it is to get started.
“Introduction to music making is the perfect gateway for NAMM communities to build new audiences and further their network of existing customers and ambassadors,” he said.
Joann Pierdomenico, a Uke Circle participant and founder of Keep Music Alive, the experience of playing the ukulele with a group brings strangers together and creates friendships.
“One of my favorite things about the Ukulele Circle is how easy it is to get everyone playing music together,” said Pierdomenico. “This year about half of the participants were first-time ukulele players, and you could see how much fun they were having!”
Earlier in the day, guitar enthusiasts joined together to participate in the Guitar Circle, presented in collaboration with the Guitar & Accessories Marketing Association (GAMA) and Fender Play.
Attendees were given the opportunity to brush up on their guitar skills and walk away with new confidence. The circle was facilitated by GAMA’s Glen McCarthy.
“The main goal is for the Guitar Circle to be a positive experience for the participants, with the hope that they are inspired to continue to play,” said McCarthy.
Save the dates for future NAMM Shows:
2020 NAMM Show: January 16-19
2020 Summer NAMM: July 9-11