What happens when 350 people meet for the first time, to play a song never before performed? As revealed in the NAMM Foundation’s new public service announcement (PSA), when people play together they share, comment, connect, like and friend in real life. Real connections are made everyday by joining “The Original Social Network”—music!
“Since the dawn of human history, people have come together with the goal of creating connection and community,” said Joe Lamond, president and CEO of NAMM. “When we saw this spontaneous gathering last summer we thought, ‘that’s it!’ that’s the original social network. Of course, it’s music!”
NPR Music captured the footage and music featured in this piece for a Make Music Day Field Recording on June 21, 2014. On that sunny June day, 350 strangers gathered to play “100+ BPM,” an original composition by Sunny Jain of Red Baraat. The people in the crowd had never performed this song or together as a group before. No one knew who would show up or how it would sound. But it did work and sounds (as you can hear) amazing! The joy, community and energy witnessed in this video are completely authentic.
The NAMM Foundation’s Just PLAY campaign is a multilingual public service effort designed to inspire people to feel the benefits and power of playing music. Just PLAY has earned more than $20 million in donated airtime, placing the spots in the top 1% of PSAs played in the U.S. in 2014. “The Original Social Network” begins airing this spring in an international campaign including television, radio, billboards, digital, and social platforms.
View NAMM Foundation’s entire Just PLAY PSA campaign
Just PLAY underscores the NAMM Foundation’s year-round initiatives designed to advance active participation in music making, including support of scientific research, philanthropic giving and public service programs. To run NAMM Foundation’s Just PLAY campaign, please contact TV Access or the NAMM Foundation. Death Cookie Entertainment produced the spot in collaboration with NPR Music and Red Baraat.