NAMM GenNext

In this section:

About GenNext

Each January college music students and music faculty members are invited to attend the The NAMM Show in Anaheim, California. This music industry event is the largest music products trade show in the U.S. and, as a result, has been the industry trend-setter in unveiling cutting-edge technologies; creating household product names; showcasing emerging brands; and uniting every segment—large and small—in the music products industry.

While The NAMM Show is open to the music trade only, college music students and music faculty members are eligible to attend The NAMM Show by registering for The NAMM Foundation’s nationally renowned GenNext program. GenNext is a collaboration between The NAMM Foundation and The College Music Society (CMS) that brings college music students and music faculty members exclusive programming and access not available to the general public. If you are seeking a career in the music products industry, you won’t want to miss your opportunity to experience all that The NAMM Show has to offer those looking to have careers in the music or music products industry.

College music students and music faculty members are invited to connect with—and learn from—The NAMM Show’s global audience made up of the world’s most influential industry decision-makers, including independent music retailers, pro audio manufacturers, distributors, sales reps, engineers from recording studios, developers of gaming and apps, houses of worship, touring, theater and entertainment companies, as well as venue buyers looking for stage, lighting and event solutions.

Who Participates

To qualify for this exclusive NAMM Show opportunity, you must fit into one of the categories:

Current college music students studying music, music business, music technology or music education.
College-level music faculty members.


GenNext programming includes:

Access to The 2018 NAMM Show floor, with more than 2,000 music products exhibitors, and 7,000 global product brands
GenNext/CMS educational sessions presented by experts in their fields.
The NAMM Foundation’s Grand Rally for Music Education
The Sandy Feldstein Industry Roundtable where music industry professionals share pathways to career success
Other events to attend: concerts on the Grand Plaza, educational sessions at the Idea Center and TEC Tracks

The 2019 NAMM Show

January 24-27, 2019 in Anaheim, California

Don’t miss the opportunity to attend the world’s largest music products trade show and network with peers and industry leaders at The 2019 NAMM Show. Sign up (top right, on this page) to receive The NAMM Foundation’s monthly GenNext e-newsletter (Sept-Feb) which includes registration information, NAMM Show events and updates. 

The 2018 NAMM Show

January 25-28, 2018, in Anaheim, California


Looking for GenNext events at The 2018 NAMM Show? View here. You can also view a PDF of The NAMM Show Event Guide to see all NAMM Show events. 

Photos and Video Coverage

NAMM Foundation Events (highlights)
NAMM Show Events (All)

Watch: The Grand Rally for Music Education

More to be shared this week- stay tuned! 

Give us your Feedback!

Did you attend The NAMM Show? We hope your experience was informative, productive, inspiring and fun! Please take a moment to complete a one-minute survey.

Why Attend? Past Participants Share

“My experience at NAMM was life changing. Through NAMM I landed an internship with D'Addario.” - Jon Giroux

“Everything I knew about the music products industry was shattered—in a good way.” - Rebecca Scholldorf

"The experience is life changing for students, as they see firsthand the impact of the music products industry, music education and the health benefits of music-making in general." - Courtney Blankenship

For more information about GenNext at The NAMM Show, please contact Claire Kreger-Boaz.

NAMM President's Innovation Award

The NAMM President’s Innovation Award supports individuals who are enrolled in college and university music and/or music business programs and are preparing for careers in the music products industry. The Innovation Award seeks to support individuals who express commitment and aptitude for business leadership and innovation in the music products industry.

Cash awards of $600 are given once a year and one-time-only to selected undergraduate and graduate students to support travel needs and expenses to attend The NAMM Show, the annual global music products trade show in Anaheim, Calif. in January. Awardees will participate in professional development offerings and have access to more than 1,800 exhibits at this global music products trade show.


  • Must be enrolled for the summer or fall 2017 semester in a university-based music business, music education and/or music technology program
  • Must be able to prove with a spring 2017 college transcript-interest in and achievement in studying both music and business-related courses and have an overall 3.0 or higher grade point average
  • Must be scheduled to be enrolled full-time in college at the time of The 2018 NAMM Show and through the winter/spring semester.

Review the entire Guidelines here and congratulations to last year's recipients! 

Questions? Email Sharon Bryant.