The NAMM Show—The Music Begins Here

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The NAMM Show—The Music Begins Here

Considered the industry’s “annual family reunion,” uniting the world’s music products, pro audio, live sound, lighting and entertainment technology communities, The NAMM Show is the premiere trade show of the $17 billion music products industry. For more than a century, the show has provided a reliable and stable business platform for conducting the business of music and sound production. Each January, more than 100,000 music products professionals from across the globe travel to sunny Southern California to discover the latest products, technologies and innovations.

With more than 2,000 exhibitors representing 7,000+ brands, live product demonstrations, idea-filled educational sessions, inspiring music advocacy presentations, live music on five stages and countless networking opportunities, there's something for everyone at The NAMM Show. 

Retail Success Begins Here

The NAMM Show is where practically every major musical innovation since the player piano was introduced and where buyers come to find products to drive sales, get a jump on the competition or seek technology and sound production gear and solutions that will take their productions to the next level. This exclusive event is closed to the general public, but buyers from a variety of music and pro audio-focused settings, from music stores and entertainment venues to house of worship, qualify for NAMM Show badges.

Learn more about the benefits of attending The NAMM Show as a buyer.

Legendary Companies Begin Here

For product manufacturers, The NAMM Show is their opportunity to reach the world’s most powerful buyers across a variety of categories. This global event provide exhibitors with the chance to utilize the power of face-to-face to build their brands, develop marketing messages and drive sales, as they:

  • Gain access to decision makers commanding billions in buying power
  • Benefit from direct feedback from target customers
  • Expand distribution to global buyers
  • Develop brand recognition
  • Introduce products and innovations
  • Connect with an international media base
  • Generate content to power your marketing messages


Learn more about the benefits of exhibiting at The NAMM Show.

Music Education Advocacy and Music Business Careers Begin Here

Produced by The NAMM Foundation, Music Education Days offers music education professionals tools for creating even better music programs, the chance to network with the industry and each other, and an “insider’s look” at the latest music product innovations.

GenNext nurtures future music creators, innovators, and business leaders by giving college music students and faculty one-of-a-kind exposure to the industry, as well as the opportunity to examine hot topics and issues relevant to the future of the music products business.

Learn more about Music Education Days and the Generation Next Program.

Not a Member? Join Today.

No other trade show has been more influential in introducing musical trends, unveiling new, cutting-edge technologies, creating product legends and gathering the world’s many music and sound communities than The NAMM Show.

If you’re not currently a member, we invite you to join now and take advantage of the many benefits of belonging to NAMM.

About NAMM

Founded in 1901 by 12 New York piano dealers, the National Association of Music Merchants (NAMM) now represents more than 10,300 diverse music product and sound companies, with members from nearly 100 countries around the world.

Discover Events at The 2018 NAMM Show