SWIM

"If you are successful, it is because somewhere, sometime, someone gave you a life or an idea that started you in the right direction."
– Melinda Gates, Bill & Melinda Gates Foundation

Smart Women In Music Fund

The SWIM Fund supports women in the music products industry in the development of their leadership proficiencies and aspirations.

All contributions are tax-deductible, and 100% of all gifts will be used for the activities of the Fund (listed below). 

The SWIM Fund will be used to support women in various stages of their careers in the music products industry through the following activities:

  • Professional development opportunities at The NAMM Show in Anaheim, CA and at Summer NAMM in Nashville, TN
  • Job-shadowing and mentoring with women who are industry leaders at trade shows and other music industry events
  • In-company residencies
  • Invitation to apply to attend an annual two-day SWIM leadership symposium for 12-16 women in October 2019 at NAMM headquarters in Carlsbad, CA.


Inspire an aspiring woman in the music products industry by giving the gift of opportunity. Donate to the SWIM fund today.

Scholarship Fund Boosted by Matching Donation

NAMM Member Christie Carter, of Carter Vintage Guitars in Nashville, has provided a $15,000 challenge match donation. All gifts to the SWIM Fund received by February 28 will be matched up to $15,000. Please note “for Carter Match” in the “in honor of” section of the donor form to the right.

Thank you for your support of women in the music products industry.

The SWIM Fund Steering Committee

DeDe Heid, Executive Vice President, Heid Music
Crystal Morris, President and CEO, Gator Co.
Robin Walenta, President & CEO, West Music Company