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Lamond GenNext Award

The Lamond GenNext Award invests in post-secondary students preparing for careers in the music, sound and entertainment technology industries. Selected recipients receive a $750 travel stipend and a complimentary badge to attend The NAMM Show, where they participate in a curated experience including professional development sessions, networking, special events and full access to the tradeshow floor.

The GenNext program is made possible through the generous support of the Mrs. G’s Music Foundation.

Attend The NAMM Show and Experience Professional Development and Networking

Enjoy Special Events and
Full Access to the Tradeshow Floor

Eligibility

  • Be enrolled in a two- or four-year college, music, education, performance, business, sound or entertainment technology program or have graduated within the past two years
  • Be a sophomore, junior, senior, grad student or recent graduate
  • Have an overall 3.0 GPA or higher
  • This is a one-time award; recipients are not eligible to reapply
Download Guidelines

The NAMM Show was everything that I hoped and dreamed it would be. The whole convention center was full of cutting-edge gear, and NAMM put on some of the best keynotes and summits I have ever heard. The past week has no doubt been the experience of a lifetime.

AARON KITZES
California State University, Sacramento, 2026 Lamond GenNext Awardee

How to Apply

Apply for a Lamond GenNext Award through our annual process.

1

Eligibility & Application

Review eligibility requirements and submit your online application between April and September 9.

2

Application Review

Eligible applications are reviewed based on the award criteria.

3

Final Decision

All applicants are notified of the final decision by Oct 5. Selected recipients sign an agreement, with funding typically distributed within 60 days.

2027 Timeline

Apr 20

Applications
Open

Sept 9

Application
Deadline

Oct 5

Award
Notifications

Jan 26-30

The 2027
NAMM Show

Feb 8

Report
Deadline

About the Award

Named for Joe Lamond, who served as NAMM’s President and CEO for 21 years before retiring in 2023. A former touring musician and music retail veteran, Lamond became a leading champion of music education, reinvesting the industry’s success into grants, scholarships and support for the next generation of music makers.

The Lamond GenNext Award celebrates the educators, mentors and emerging leaders shaping the future of the music products industry — carrying forward his belief that music’s future depends on the people we invest in today.