Music Education Days

In this section:

The 2018 NAMM Show

January 25-28, 2018 in Anaheim, California

About Music Education Days

Each January, music educators from across the U.S. gather in sunny southern California for Music Education Days (MED) at The NAMM Show. The program offers music teachers and administrators informative sessions, inspiring performances, and the opportunity to preview the latest instruments, products and tools relevant to today’s music classrooms.

"Music Education Days continues to celebrate and support music educators in their very important role of inspiring children to learn to play music," said Mary Luehrsen, executive director of the NAMM Foundation. "This event brings together music education professionals to network with the industry and each other, and offers tools and innovation to create even better music programs in their districts."

Who Participates

Music educators (pre-K through post graduate faculty, private teachers/instructors)
School administrators
School board members

Registration

Don’t miss the opportunity to attend the world’s largest music products trade show and network with peers and industry leaders at The 2018 NAMM Show. Please read instructions on how to register prior to registering The 2018 NAMM Show (see below).

Reg cost = $25
Reg cost after the deadline = $50
Reg deadline = January 10 at 11:59pm Pacific

Registration Instructions

Please read these instructions prior to registering The 2018 NAMM Show.

  1. To begin registration, click here, and “Start New Registration.”
  2. When asked, “Are you a current NAMM member,” select “No.” When asked, “Does your organization manufacture, distribute or sell products/services,” select “no.”
  3. Fill out the reg form with your contact information.
  4. Use this code to purchase your $25 badge: NS18MEDN.
  5. When asked, “Please professional community reflects the industry in which you work most” select, “Student or Educator.”


Once completed, you will receive an email letting you know of your pending badge registration. Within a few business days you will receive a badge confirmation via email that includes a barcode to be used to pick up your badge on site.

Housing

Housing for MED attendees is now open. Reserve your hotel accommodations for The 2018 NAMM Show now at NAMM's special discounted rates.

Events

Music Education Days programming includes:

  • Access to The NAMM Show: more than 2,000 music products exhibits featuring over 7,000 brands
  • Music Educator Product and Program Showcases
  • The Grand Rally for Music Education
  • Music Achievement Council Recruitment and Retention Session
  • Music Administrative Collaborative

Thursday, Jan. 25, 2018

Roomful of Pianos Performance
Anaheim Convention Center, Lounge 88, Level 3

Visit the spectacular Roomful of Pianos, the first annual festival of multiple simultaneous piano performances, attracting a small army of educators, pianists, and students; raising excitement and visibility for the most powerful, subtle, and versatile of instruments. Very advanced, rhythmically confident pianists are invited to sign up to perform. Ten pianists will be selected; the repertoire is Duke Ellington, “Come Sunday” (arr. Keith McCutchen), Leonard Bernstein, “Mambo” (arr. John Musto). Presented by The NAMM Foundation.

Roomful of Pianos Session: Where Are Your Next Piano Customers Coming From?
1 – 2 pm
Anaheim Convention Center, Lounge 88, Level 3

Bob Popyk, columnist, Music Trades magazine

It’s a different world today for piano retailers. Competition is no longer just other businesses; its school sports, video games, iPhones and a firehose of other activities in kids’ lives. Piano customers are out there, but you have to go after them! This panel discussion will explore big ideas for getting new piano customers. Popyk and his team of experts will look at the benefits of learning to play the piano, working with teachers and tuners, the value of holding group lessons, going after the senior market, coming up with creative in-store and outside promotions, and much more. Presented by The NAMM Foundation.

The NAMM Foundation’s Celebration of Music Education Concert
6:15 – 8 pm
NAMM Grand Plaza Stage

The NAMM Foundation celebrates music education on The Grand Plaza with musical guests to be announced. Gather on the Grand Plaza to celebrate the kick off to The 2018 NAMM Show!

Friday, Jan. 26, 2018

Roomful of Pianos Performance
Anaheim Convention Center, Level 3, Lounge 88

Visit the spectacular Roomful of Pianos, the first annual festival of multiple simultaneous piano performances, attracting a small army of educators, pianists, and students; raising excitement and visibility for the most powerful, subtle, and versatile of instruments. Advanced pianists (at the level of an undergraduate piano major or above) are invited to sign up to perform. Twenty pianists will be selected; the repertoire is Emmanuel Chabrier, España (arr. John Serry), Richard Wagner, Ride of the Valkyries (arr. Richard Blackford). Presented by The NAMM Foundation.

Roomful of Pianos Session: Secure Your Future: Piano Technician Shortage Means No Shortage of Career Opportunities
10:30 – 11:25 am
Anaheim Hilton, Santa Barbara, Level 4

Debbie Cyr, Registered Piano Technician and Piano Technology Faculty, North Bennet Street School and The College Music Society

Career opportunities range from working for a university music school, music festivals, concert halls, for world-renowned musicians, public schools, individuals, or independently as a piano shop owner or private piano tuner and technician. Piano technician work can supplement a performing, composing, or music theory career. Presented by The NAMM Foundation.

Roomful of Pianos Session: The Secrets to Selling Pianos in an Online World
1 – 2 pm
Anaheim Convention Center, Lounge 88, Level 3

Bob Popyk, columnist, Music Trades magazine columnist; Tom Folenta, piano industry website wizard

This session tackles one of the most critical topics today: selling pianos in an online world. In this special session, Folenta will share unique ideas for creating more online piano sales and expanding your piano customer base. Find out what’s working today, and discover new (and interesting) ways to make your website more effective. Presented by The NAMM Foundation.

All-industry Drum Circle
5:45 – 7 pm
Palm Terrace in between the Anaheim Convention Center and the Anaheim Hilton    

Drum up enthusiasm for the music industry at NAMM’s annual All-industry Drum Circle, a can’t-miss NAMM Show rhythm celebration! Blow off some steam and get ideas for setting up fun, group-based Recreational Music Making experiences. Percussion instruments provided. Brought to you by NAMM in collaboration with Remo, Inc.  

Saturday, Jan. 27, 2018

The Grand Rally for Music Education
9:30 – 11 am
Anaheim Hilton, California Ballroom CD, Level 2

Mary Luehrsen, executive director, The NAMM Foundation and director, NAMM Public Affairs and Government Relations; Vanessa Carlton, singer-songwriter; FORTE Tenors; Terry Lowe, president, Timeless Communications

Celebrate music education and honor its champions and advocates at The Grand Rally for Music Education featuring FORTE, the classical crossover opera-pop trio of tenors; an "inside the practice studio" interview with Grammy-nominated, singer-songwriter Vanessa Carlton; and student performances by the Manhattan School of Music Electronic Jazz Ensemble, featuring Bernie Williams, as well as from Country Club Hills District 160. Presented by The NAMM Foundation. 

Roomful of Pianos Session: Launching a Recreational Music Making Piano Program, Fulfilling Dreams & Enhancing Lives
12 – 1 pm
Anaheim Convention Center, Lounge 88, Level 3

Nan Richerson, Ph.D., Salisbury University

Group Piano programs are forming and growing across the country. Discuss best practices for building a student base, marketing, setting tuition, and choosing materials. Learn how creating piano-based RMM opportunities is doable, rewarding, and fun! Presented by The NAMM Foundation.

Music Educator Showcases (MED) Showcases
12 - 2pm
Anaheim Convention Center, NAMM Member Center, Hall B

The Music Educator Showcases provide music educators, NAMM exhibitors, and NAMM Foundation partners and nonprofits, with an “Only at The NAMM Show” opportunity to learn about innovative music education tools, non-profit music programs and best practices from the classroom.

Music Educator Showcase: A Rhythmic Classroom from Obsolete to Relevant
12:05 - 12:10 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Richard Frank, founder, PlayTheGroove

Music in the world changes every day with new artists releasing new material, with most of it never seeing a classroom. We can change that - plus share in the increased diversity of styles and cultures prevalent in our societies and modern music in general.

Music Educator Showcase: 3Dvarius, The Symbiosis of 3D-Printing and Music
12:10 - 12:15 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Laurent Bernadac, violinist, engineer, and creator, 3Dvarius

The 3Dvarius is a new electric violin entirely created by the 3D-printing technology. Discover how we can create music instruments by using the 3D-printing technology and how music education can benefit from this new technology.

Music Educator Showcase: The New Key to Kids, Casio in the Classroom
12:15 - 12:20 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Sandra Jordan, independent EDU consultant to Casio America; Mark Amentt, director of sales, Casio America

Keyboards are a ‘key’ component of today’s music education classrooms. In this session, Casio demonstrates a commitment to music educators and students to deliver quality music instruction in schools with its comprehensive line of classroom-ready products.

Music Educator Showcase: Windstars, An Exciting New Flexible Pre-Band Music Curriculum
12:20 - 12:25 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Brittany Bauman, office manager, Nuvo Instrumental

Learn about a new, flexible music curriculum called WindStars. This curriculum combines general music content with pre-band experiences and instrumental skills.

Music Educator Showcase: Educational Resources, Clinicians and Performance Possibilities 
12:25 - 12:30 pm
Anaheim Convention Center, NAMM Member Center, Hall B

John Wittmann, director, artist relations and education, Yamaha Corporation of America

Learn about the resources offered by Yamaha Corporation, specifically designed to inspire, equip and empower music educators. 

Music Educator Showcase: Smart Practice. Deliberate Practice. SmartMusic
12:30 - 12:35 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Ryan Sargent, social media manager, MakeMusic, Inc.

Psychologist K. Anders Ericsson coined the term ‘deliberate practice’ to refer to learning that aims at a specific goal, happens with an expert instructor, includes focused training, and uses immediate feedback. Learn how MakeMusic, Inc. builds tools incorporating the philosophy of deliberate practice to support music educators.

Music Educator Showcase: Musical Instruments for 21st Century String Curriculum
12:35 - 12:40 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Rozanna Weinberger, CEO, Creative Concept Instruments LLC

Creative Concept’s philosophy is all about filling the needs of an ever-changing music world both by creating instruments that reflect these musical styles and nurturing creativity in young children by engaging them through sound as well as the visual impact of a cool looking instrument!

Music Educator Showcase: Teaching Guitar Workshops and YOU!
12:40 - 12:45 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Bill Purse, professor Duquesne University and Teaching Guitar Workshops Chair Emeritus

Teaching Guitar Workshops developed in conjunction with NAMM/GAMA and NAfME in 1995, and has served more than 2 million students since then. Learn how to implement Teaching Guitar Workshops in your school--or how to sponsor a teacher to bring the program into their classroom!

Music Educator Showcases: Networking Session
12:45 - 1:o0 pm
Anaheim Convention Center, NAMM Member Center, Hall B

At the end of each hour, a 15-minute networking segment will follow the presentation segment, allowing attendees and presenters to exchange information.  

Roomful of Pianos Session: The Future of Digital Keyboards for Full-line Music Retailers
1 – 2 pm
Anaheim Convention Center, Lounge 88, Level 3

Bob Popyk, columnist, Music Trades magazine

Digital keyboards are changing the scope of the piano business in full-line, combo and piano-only stores. Are you making the most of this business-enhancing and traffic-generating product category, which has the potential for strong profits? This panel discussion will dive into ideas you may not have thought of for bringing new customers through the door by selling more digital keyboards, whether you’re a full-line, combo or niche music retailer. Presented by The NAMM Foundation.

Music Educator Showcase: Conn-Selmer Division of Education Overview
1:05 - 1:10 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Michael Kamphuis, managing director, division of education, Conn-Selmer, Inc.

Stay updated on the many educational tools and resources from the nation’s iconic musical instrument manufacturer. There will be a drawing to win an educational clinic for your school; must be present to win.

Music Educator Showcase: The Power of Music and Performance in Special Education
1:10 - 1:15 pm
Anaheim Convention Center, NAMM Member Center, Hall B

George Thompson, director of performing arts, TERI Inc. Music and Performance Arts

This presentation will highlight how collaboration with more than 35 music companies resulted in the use of the transformative power of music to enrich the lives of children and adults who are on the autism spectrum as well as those with other developmental disabilities. 

Music Educator Showcase: Noteflight Learn 
1:15 - 1:20 pm
Anaheim Convention Center, NAMM Member Center, Hall B

John Mlynczak, vice president of sales and marketing, Noteflight, LLC

Noteflight Learn is a technology platform for creating, recording, and learning music using any device! Learn how to engage Noteflight in learning and performing in the modern music classroom. 

Music Educator Showcase: Just Add Ukes! 
1:20 - 1:25 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Jess Baron, executive director, Guitars in the Classroom

Discover how one ukulele, two strumming buddies, three fingers, and your favorite songs can liven up learning in music and general education classrooms! This demo offers free materials, videos and support to make ukulele an integral part of effective teaching and learning.

Music Educator Showcase: Jazz Ear Training with EarMaster Pro 6: "Sight-Singing the Blues"
1:25 - 1:30 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Tess Nielsen, adjunct assistant professor, Rowan University

This demonstration presents a real-world scenario of EarMaster software for jazz music ear training and sight-singing course based on jazz standards. The modules offer graduated practice using jazz melodies to help singers and instrumentalists build a vocabulary of relevant “riffs” and “licks.”

Music Educator Showcase: Start with Rhythm 
1:30 - 1:35 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Randy M. Drake, ethnomusicologist and percussionist, Ohana Ukuleles

This program is designed to introduce young students to the joy of rhythm through the use of the Bongolele® and Shakerlele® instruments. Rather than teaching note values and rhythmic notation, the goal is to coordinate singing with percussion and designed to precede the ‘Ukulele at School’ method.

Music Educator Showcase: MIDI for Music Educators 
1:35 - 1:40 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Tom White, president and CEO, MIDI Manufacturers Association

MIDI technology revolutionized music interface with technology and inspired more and innovative music makers. This session offers an overview of new features planned for MIDI and explains how educators can engage and help guide the evolution of MIDI.

Music Educator Showcase: First Performance National Day of Celebration
1:40 - 1:45 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Marcia Neel, music education consultant, Music Achievement Council

Learn about The Music Achievement Council’s First Performance National Day of Celebration to honor and celebrate all beginning instrumental music-makers who, as a result of their participation, will “graduate” to become a full-fledged band or orchestra musician.

Music Educator Showcases: Networking Session
1:45 - 2 pm
Anaheim Convention Center, NAMM Member Center, Hall B

At the end of each hour, a 15-minute networking segment will follow the presentation segment, allowing attendees and presenters to exchange information.  

Music Education Days Forum: Let's Start at the Very Beginning: 5 S.M.A.R.T. and Innovative Ideas for RETAINING Your Beginners
2 - 3 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Marcia Neel, music education consultant, Music Achievement Council and senior director of education, Yamaha Corp. of America

Learn strategies that successful music educators use to ensure a seamless transition from the first day that the student picks up the instrument through high school graduation - and beyond. All attendees will receive a flash-drive with materials to accelerate recruitment and retention efforts.  

The Sandy Feldstein Roundtable Featuring Towne and Music Industry Professionals
3:30 - 5 pm
Anaheim Hilton, California Ballroom CD, Level 2

Joe Lamond, president and CEO, NAMM; Steevie Steeves, performing artist, Towne (Band); Jon Decious, performing artist, Towne (Band); Scott Goodman, CEO, Zoom; Lauren Haas Amanfoh, president and COO, Royalton Music; Terri Winston, executive director, Women’s Audio Mission

Nashville-based powerhouse duo Towne performs. NAMM President and CEO Joe Lamond moderates a discussion among a panel of music industry professionals about what it takes to make a successful career in the music industry. This event is dedicated to SUNY Potsdam alumnus and long-time music industry icon, Sandy Feldstein.  Presented by The NAMM Foundation.

Roomful of Pianos Performance
Anaheim Convention Center, Level 3, Lounge 88

Visit the spectacular Roomful of Pianos, the first annual festival of multiple simultaneous piano performances, attracting a small army of educators, pianists, and students; raising excitement and visibility for the most powerful, subtle, and versatile of instruments. Advanced pianists (at the level of an undergraduate piano major or above) are invited to sign up to perform. Fifty + pianists will be selected; the repertoire is Gustav Holst, The Planets: Jupiter (arr. Greg Anderson), John Philip Sousa, Stars and Stripes Forever. Presented by The NAMM Foundation.

Sunday, Jan. 28, 2018

Music Educator Showcases (MED) Showcases
11 - 1pm
Anaheim Convention Center, NAMM Member Center

The Music Educator Showcases provide music educators, NAMM exhibitors, and NAMM Foundation partners and nonprofits, with an “Only at The NAMM Show” opportunity to learn about innovative music education tools, non-profit music programs and best practices from the classroom.

Music Educator Showcase: Yes! You Really CAN Have a Harp in your Program
11:05 - 11:10 am
Anaheim Convention Center, NAMM Member Center, Hall B

Melissa Irwin, senior sales and marketing, Rees Harps Inc.

Lightweight, affordable, quality harps have changed the universe of where harps can reasonably go and what they can now do. Among the easiest of all strings to play, harps are accessible and easily incorporated into your existing program. Learn how music educators worldwide are using harps to energize and expand musical offerings.

Music Educator Showcase: What I Learned from My Music Teachers; Priceless Phrases and Habits from Those I Respect the Most
11:10 - 11:15 am
Anaheim Convention Center, NAMM Member Center, Hall B

Dr. Robert C. Berry, electronic music instructor, San Bernardino Valley College

Years of student participation at UCLA, San Jose State and Claremont Graduate University, along with thirty-one years as a music teacher informs Dr. Berry’s humorous, touching and always genuine insights into other 1st-8th grades music teacher techniques in: assigning grades, running rehearsals and performances, and establishing guidelines for working in a school.

Music Educator Showcase: Drumming Up Success with K-12 Students
11:15 - 11:20 am
Anaheim Convention Center, NAMM Member Center, Hall B

Dr. Craig Woodson, advisory board member, program facilitator, Percussion Marketing Council

The Percussion Marketing Council brings drumming to educators through International Drum Month’s first-drumming experiences, Vans Warped Tour’s summer programs, Drums Across America's year around Lesson Tent, Percussion in the Schools’ programs with professional drummers and Drum Set in the Classroom’s school programs for hundreds teachers and thousands of students annually.

Music Educator Showcase: Create a 'Buzz' in School
11:20 - 11:25 am
Anaheim Convention Center, NAMM Member Center, Hall B

Matt Pope, director, Warwick Music Ltd

pBuzz is the new award-winning beginner brass instrument from the makers of the best-selling pBone and pTrumpet. It enables students to get their first access to buzzing in simple and effective way and is the perfect musical instrument to sit alongside ukulele, recorder, and Boomwhackers in the elementary classroom.

Music Educator Showcase: What Does it Mean To Be an Artist in the 21st Century?
11:25 - 11:30 am
Anaheim Convention Center, NAMM Member Center, Hall B

Arin Canbolat, general manager, The New School College of Performing Arts

In 1919, a group of visionaries designed a new kind of university, one where creativity could be fearless and world changing. The New School was born.  Today the College of Performing Arts houses three schools where students work across disciplines and train like artists to become a force of new artistry.

Music Educator Showcase: Save the Guitar
11:30 - 11:35 am
Anaheim Convention Center, NAMM Member Center, Hall B

Rusty Shaffer, CEO, Guitar Tunes

The Fretlight Guitar has revolutionized the future of learning to play guitar. This new guitar learning system has moved the guitar industry towards a digital, instant-gratification generation of player, making learning guitar easy and convenient. Join us to discover how the Fretlight Guitar and the Guitar Tunes app are helping to save the guitar.

Music Educator Showcase: Using the Arts to Decrease Deficiencies and Increase Healthy Relationships in Low Income Communities
11:35 - 11:40 am
Anaheim Convention Center, NAMM Member Center, Hall B

Tyra Hawthorne, founder and executive director, Heartbeat Music and Performing Arts Academy

The foundation of Heartbeat Music and Performing Arts Academy is college-focused curriculum. The academy uses the arts to encourage better grades and support families. Their day-to-day operations have proven that when parents support and see the value in what children are doing, children gain awareness and confidence.

Music Educator Showcase: Things 4 Strings LLC
11:40 - 11:45 am
Anaheim Convention Center, NAMM Member Center, Hall B

Ruth Brons, president, Things 4 Strings® LLC

Things 4 Strings® accessories are teacher designed, tested and approved as the gentlest and fastest way for beginners to learn the bow hold.  The relaxed and effective instant bow hold will optimize your instruction time and speed progress for your students! Bow Hold Buddies® for Violin /Viola and CelloPhant® for Cello/(French-style bow) Bass. 

Music Educator Showcases: Networking Session
11:45 - 12 pm
Anaheim Convention Center, NAMM Member Center, Hall B

At the end of each hour, a 15-minute networking segment will follow the presentation segment, allowing attendees and presenters to exchange information.  

Music Educator Showcase: Alfred Music, Your Partner in Professional Development
12:05 - 12:10 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Alex Ordonez, vice president of marketing, Alfred Music

Alfred Music is passionate about helping music educators focus on building teacher effectiveness, student growth, and best practices in pedagogy. Learn of opportunities available to you and your school’s music program from Alfred Music as your partner in professional development.

Music Educator Showcase: Using Tech for Creative Classroom Collaboration
12:10 - 12:15 pm
Anaheim Convention Center, NAMM Member Center, Hall B

Meng Ru Kuok, CEO, BandLab

Music tech has incredible potential in the classroom and beyond to help students unlock their musical creativity and collaborate on projects! BandLab is a free cross platform DAW for making music online. Find out more on how you can unleash creative tech in the classroom - with BandLab and its new class and assignment features.

Ukulele Circle
1:30 – 2:30 pm
Anaheim Convention Center, NAMM Member Center

Add the uke to your musical repertoire! Unleash your Island Spirit at our ukulele circle, where you’ll learn the basics of the instrument known as the “jumping flea.” No experience required, and we provide the ukes! Facilitated by Ukulenny. Presented by NAMM in collaboration with Kala Brand Music.

Why Attend? Past Participants Share

“The NAMM Foundation provides a vital bridge between the trade side of the music industry and those of us working within the broad domain of music education. It was clear from this years show that this intrinsic relationship is being strengthened,” said Lee Higgins, president of International Society for Music Education (ISME). “The 2017 NAMM Show provides opportunities to have wider conversations with potential collaborators.”

“Being able to create contacts with other music educators to share ideas and inspiration for best practices is so important and can be tough to do. It's great that NAMM creates these times for educators to share and learn from each other.  I'm thinking specifically of the Music Educator Showcase.” Music educator participant

“Being at NAMM opened up a whole new world for me. I was connected with resources that I didn't even realize existed. Also, being able to interact with industry people gave me insight into their vision and allowed me to give my input as well. As far as my professional goals; the program introduced me to ideas in music education that will enhance my classroom and after school programs.” Music educator participant.

“The Music Educator Showcase is a gold mine of valuable information for any music educator attending The NAMM Show. Each company that presents is able to share what tools and resources are immediately available for educators to use in their programs,” said Michael Kamphuis, managing director of Educational Services at Conn-Selmer, Inc. “Having the opportunity to present at the showcase has allowed me to meet many great music educators, non-profits and other contacts that share the mission of providing music for every child.”

Questions?

For more information about Music Education Days, please contact Eric Ebel.