NAMM GenNext

In this section:

The 2018 NAMM Show

January 25-28, 2018, in Anaheim, California

About GenNext

Each January college music students and music faculty members are invited to attend the The NAMM Show in Anaheim, California. This music industry event is the largest music products trade show in the U.S. and, as a result, has been the industry trend-setter in unveiling cutting-edge technologies; creating household product names; showcasing emerging brands; and uniting every segment—large and small—in the music products industry.

While The NAMM Show is open to the music trade only, college music students and music faculty members are eligible to attend The NAMM Show by registering for The NAMM Foundation’s nationally renowned GenNext program. GenNext is a collaboration between The NAMM Foundation and The College Music Society (CMS) that brings college music students and music faculty members exclusive programming and access not available to the general public. If you are seeking a career in the music products industry, you won’t want to miss your opportunity to experience all that The NAMM Show has to offer those looking to have careers in the music or music products industry.

College music students and music faculty members are invited to connect with—and learn from—The NAMM Show’s global audience made up of the world’s most influential industry decision-makers, including independent music retailers, pro audio manufacturers, distributors, sales reps, engineers from recording studios, developers of gaming and apps, houses of worship, touring, theater and entertainment companies, as well as venue buyers looking for stage, lighting and event solutions.

Who Participates

To qualify for this exclusive NAMM Show opportunity, you must fit into one of the categories:

Current college music students studying music, music business, music technology or music education.
College-level music faculty members.

Registration

Don’t miss the opportunity to attend the world’s largest music products trade show and network with peers and industry leaders at The 2018 NAMM Show. Please read instructions on how to register prior to registering The 2018 NAMM Show (see below).

Reg cost = $25
Reg cost after the deadline = $50
Reg deadline = January 10 at 11:59 pm Pacific

Registration Instructions

Please read these instructions prior to registering The 2018 NAMM Show.

  1. To begin registration, click here, and “Start New Registration.”
  2. When asked, “Are you a current NAMM member,” select “No.” When asked, “Does your organization manufacture, distribute or sell products/services,” select “no.”
  3. Fill out the reg form with your contact information.
  4. Students: Use this code to purchase your $25 badge: NS18GNN. Faculty: Use this code to purchase your $25 badge: NS18GNFN
  5. When asked, “Which professional community reflects the industry in which you work most” select, “Student or Educator.”

  **Student ONLY should follow step #6.
  6. When asked, "Please select which title most closely reflects your job function," select "College Music Student" or "Audio    Student" and provide your faculty's name and email.

Once completed, you will receive an email letting you know of your pending badge registration. Within a few business days you will receive a badge confirmation via email that includes a barcode to be used to pick up your badge on site.

Housing

Housing for GenNext attendees is now open. Reserve your hotel accommodations for The 2018 NAMM Show now at NAMM's special discounted rates.

Events

GenNext programming includes:

  • Access to The 2018 NAMM Show floor, with more than 2,000 music products exhibitors, and 7,000 global product brands
  • GenNext/CMS educational sessions presented by experts in their fields.
  • The NAMM Foundation’s Grand Rally for Music Education
  • The Sandy Feldstein Industry Roundtable where music industry professionals share pathways to career success
  • Other events to attend: concerts on the Grand Plaza, educational sessions at the Idea Center and TEC Tracks

Thursday, Jan. 25, 2018

The College Music Society GenNext Plenary featuring Performance by Masumi
9:30 – 10:00 am
Hilton Anaheim, California Ballroom CD, Level 2

William Pelto, Ph.D., executive director, The College Music Society; Mary Luehrsen, executive director, The NAMM Foundation, Masumi (performing artist)

Kick off your GenNext experience with inspiring performance by Masumi, with interviews and info to set you up for the best NAMM Show experience, ever! Presented by The College Music Society.

GenNext Sessions
10:30 am – 12:30 pm
Hilton Anaheim, Level 4

College music students and faculty are invited to attend sessions presented by The NAMM Foundation and curated by The College Music Society (CMS) as part of the GenNext program at The NAMM Show. GenNext sessions offer professional development and valuable opportunities for students to explore careers in the music industry; for faculty to network with industry professionals; and for both students and faculty to attend special events catered to the college music crowd.

GenNext Session: Having a Plan A and Plan B in the Industry: Creating Your Strategic Plan 
10:30 – 11:25 am
Hilton Anaheim, Santa Monica, Level 4

Robert Breithaupt, professor of music and coordinator of integrated music studies Capital University

Adaptability, preparedness, multi-tasking and professionalism are skills a young music professional needs to succeed in today’s marketplace. Attendees will walk through foundational business tools such as: SWOT analyses, purpose and value statements, creating a personal strategic plan, and generating a meaningful Plan A and Plan B. Presented by The College Music Society.

GenNext Session: Career Opportunities in the Air Force Bands: Is it for You?
10:30 – 11:25 am
Hilton Anaheim, Santa Barbara, Level 4

Sarah Cosano, jazz vocalist and saxophonist, Air Force Band of Mid-America;  Alberto Cosano, jazz vocalist and saxophonist, Air Force Band of Mid-America; Steve Helfand, jazz vocalist and saxophonist, Air Force Band of Mid-America; Michael Correa, Air Force Band of Mid-America; Jerry Kelly, Air Force Band of Mid-America

Learn how the pay/entitlement system operates, work hours, physical requirements, audition process and expectations, benefits (promotion/retirement/health care), basic training, and commonly performed musical styles. This is a candid look from the inside; panelists share benefits and limitations of having a career in the Air Force Bands. Presented by The College Music Society.

GenNext Session: The Entrepreneurial Mindset from Theory to Practice: Developing What Entrepreneurs Value in Their Young Colleagues
10:30 am – 11:25 am
Hilton Anaheim, Malibu, Level 4

Nick Patrella, director of education, SABIAN Ltd., adjunct assistant professor, University of Missouri - Kansas City Conservatory of Music; Andy Heise, assistant director of the Regnier Institute of Entrepreneurship and Innovation, instructor in the Department of Global Entrepreneurship and Innovation, University of Missouri-Kansas City's Henry W. Bloch School of Management

Learn to increase the value of creative ventures by participating in exercises that encourage the development of  an entrepreneurial mindset. Survey results presented reflect thoughts from global music industry entrepreneurs and decision-makers. All aspects of the music industry sectors are included in the discussion. Presented by The College Music Society.

GenNext Session: More Than $9.99 a Month: How to Increase Revenue in the Music Streaming Economy
11:35 am – 12:30 pm
Hilton Anaheim, Santa Monica, Level 4

Chris Golinski, Ph.D candidate, University of California, San Diego

This session reviews successes of direct-to-fan platforms such as Bandcamp and Patreon, and options for building direct-to-fan channels within streaming services that motivates fans to pay for their favorite artists, and examine factors that motivate fans to pay for recorded music. Presented by The College Music Society.

GenNext Session: Working with a Captive Audience: Outreach and Engagement Concerts in Prisons and Schools
11:35 am – 12:30 pm
Hilton Anaheim, Santa Barbara, Level 4

Deborah Nemko, professor of music, Bridgewater State University, New England Conservatory’s Piano Preparatory and Continuing Education Program

Explore the obstacles and joys of programming concerts for traditional and non-traditional audiences. From making contacts and setting up concerts, to knowing your audience and exploring the engagement piece, to deciding how much to charge. Presented by The College Music Society.

GenNext Session: Sustaining a Career in the Music Business
11:35 am – 12:30 pm
Hilton Anaheim, Malibu, Level 4

Menzie Pittman, owner and director of education, Contemporary Music Center

Explore careers in the music industry through wisdom shared from interviews with unique artists such as Sierra Hull, Bernard Purdie, Dom Famularo, Sheila Gonzales, Belmont University’s President Dr. Fisher, and Nashville studio engineer Jamie Tate, as well as my personal insights from 50+ years in the music industry.  Presented by The College Music Society.

NAMM Foundation Donor Reception
6-6:16 pm
VIP area, Grand Plaza

NAMM Foundation donors are invited to a special reception with front row access to The NAMM Foundation for Music Education Celebration concert. By invitation only. Contact Sharon Bryant at sharonb@namm.org for more information.

The NAMM Foundation’s Celebration of Music Education Concert
6 – 8 pm
NAMM Grand Plaza Stage

The NAMM Foundation celebrates music education on The Grand Plaza with musical guests to be announced. Gather on the Grand Plaza to celebrate the kick off to The 2018 NAMM Show!

Friday, Jan. 26, 2018

GenNext Sessions
10:30 am – 12:30 pm
Hilton Anaheim, Level 4

College music students and faculty are invited to attend sessions presented by The NAMM Foundation and curated by The College Music Society (CMS) as part of the GenNext program at The NAMM Show. GenNext sessions offer professional development and valuable opportunities for students to explore careers in the music industry; for faculty to network with industry professionals; and for both students and faculty to attend special events catered to the college music crowd.

GenNext Session: Secure Your Future: Piano Technician Shortage Means No Shortage of Career Opportunities
10:30 – 11:25 am
Hilton Anaheim, Santa Barbara, Level 4

Debbie Cyr, registered piano technician and piano technology faculty, North Bennet Street School

Career opportunities range from working for a university-level music school, music festivals, concert halls, for world-renowned musicians, public schools, individuals, or independently as a piano shop owner or private piano tuner and technician. Piano technicians’ work can supplement a performing, composing, or music theory career. Presented by The College Music Society.

GenNext Session: How to Get an Iconic Internship with Well Dunn
10:30 – 11:25 am
Hilton Anaheim, Santa Monica, Level 4

Nancy Tarr, music industry professor, SUNY Oneonta and executive director, Well Dunn; Emily White, talent manager, Whitesmith Entertainment, Inc.  

Secure iconic internships by networking with Well Dunn, a nonprofit that provides sponsored internships to qualified college students studying in the music and entertainment industry. Funded in small part by the Bonnaroo Works Fund, and Rick Farman, co-founder of Superfly Presents. Presented by The College Music Society.

GenNext Session: Alternatives to Being a Rock Star: Music Industry Careers You Never Knew Existed
10:30 – 11:25 am
Hilton Anaheim, Malibu, Level 4

Ron Manus, chief business development officer, Alfred Music; Ashley Trupp, events and partnership manager, MakeMusic; Myrna Sislen, owner, Middle C Music; Crystal Morris, president and CEO, Gator Cases; Fred Flowerday, general manager, MakeMusic

Explore a variety of career paths available to music majors from professional composers and performers to music industry power players. We will emphasize how their music backgrounds and education prepared them for, and continue to influence, their current positions. Presented by The College Music Society.

GenNext Session: Building a Top Music Industry Resume: Strategies Learned from Industry Demand

11:35 am – 12:30 pm
Hilton Anaheim, Santa Monica, Level 4

Stan Renard, music marketing coordinator, University of Texas at San Antonio College of Liberal and Fine Arts, Bohemian Quartet founder and arranger, virtuoso violinist, violist and active conductor

Explore strategies to build your resume and attract the attention of music companies, by standing out among hundreds of applications. Learn to present your skill set to match industry demand. In addition, many practical resources will be provided to help you pitch your resume most effectively. Presented by the College Music Society.

GenNext Session: The Music Student's Guide to Employment in the 21st Century Music Business: The Path from College Degree to Jobs 
11:35 am – 12:30 pm
Hilton Anaheim, Ventura

Richard Sussman, faculty, Manhattan School of Music 

Examine the tangible benefits of completing a college music degree, with a focus on career paths available. Specific methods for presenting music technology and software skills, such as the effective use of DAWs, virtual instruments, DSP plugins, and notation programs, will be examined from both a creative and practical perspective. 

GenNext Session: Balancing a Music Education Between Schools, Colleges and the Real World
11:35 am – 12:30 pm
Hilton Anaheim, Santa Barbara, Level 4

Christy Coobatis, music technology lead instructor and program originator, Mira Costa and Mission College; Chilitos Valenzuela, music technology lead instructor and program originator, Mira Costa and Mission College; Jennifer  Amaya, music technology lead instructor and program originator, Mira Costa and Mission College; Dennis Anderson, producer, engineer, and educator; faculty member in Recording Arts and Music Technology at Mt. San Antonio College and Orange Coast College

Review the type of education offered  for Modern Music Technology at community colleges and 4- year institutions to private institutions; point out the differences; explore why you may choose one over the other. Panelists include representatives from professionals employed in the field, professional schools and 2-4 year colleges. Presented by The College Music Society.

All-industry Drum Circle
5:45 – 7 pm
Palm Terrace in between the Anaheim Convention Center and the Anaheim Hilton    

Drum up enthusiasm for the music industry at NAMM’s annual All-industry Drum Circle, a can’t-miss NAMM Show rhythm celebration! Blow off some steam and get ideas for setting up fun, group-based Recreational Music Making experiences. Percussion instruments provided. Brought to you by NAMM in collaboration with Remo, Inc.  

Saturday, Jan. 27, 2018

The Grand Rally for Music Education
9:00 – 11 am
Anaheim Hilton, California Ballroom CD, Level 2

Mary Luehrsen, executive director, The NAMM Foundation and director, NAMM Public Affairs and Government Relations; Vanessa Carlton, singer-songwriter; FORTE Tenors; Terry Lowe, president, Timeless Communications with the presentation of the Don Johnson Award

Celebrate music education and honor its champions and advocates at The Grand Rally for Music Education featuring FORTE, the classical crossover-opera-pop trio of tenors; an "inside the practice studio" interview with Grammy-nominated, singer-songwriter Vanessa Carlton; and student performances by the Manhattan School of Music of Music Electronic Jazz Ensemble, featuring Bernie Williams, as well as from Country Club Hill District 160. Presented by The NAMM Foundation.

The Sandy Feldstein Roundtable Featuring Towne and Music Industry Professionals
3:30 – 5 pm
Hilton Anaheim, California Ballroom CD, Level 2

Joe Lamond, president and CEO, NAMM; Steevie Steeves, performing artist, Towne (Band); Jon Decious, performing artist, Towne (Band); Scott Goodman, CEO, Zoom; Lauren Haas Amanfoh, president and COO, Royalton Music; Terri Winston, executive director, Women’s Audio Mission

Nashville-based powerhouse duo Towne performs. NAMM President and CEO Joe Lamond moderates a discussion among a panel of music industry professionals about what it takes to make a successful career in the music industry. This event is dedicated to SUNY Potsdam alumnus and long-time music industry icon, Sandy Feldstein.  Presented by The NAMM Foundation.

GenNext Faculty Mixer
5:30 pm – 7 pm
Hilton, Anaheim, Vista Lounge, 14 Floor

The NAMM Foundation invites college music faculty to a special GenNext networking reception to show our appreciation for all that you do to cultivate the next generation of music makers and industry professionals. Enjoy beer, wine, and light appetizers on us. This invitation in non-transferable. RSVP here.

Sunday, Jan. 28, 2018

Ukulele Circle
1:30 – 2:30 pm
Anaheim Convention Center, NAMM Member Center

Add the uke to your musical repertoire! Unleash your Island Spirit at our ukulele circle, where you’ll learn the basics of the instrument known as the “jumping flea.” No experience required, and we provide the ukes! Facilitated by Ukulenny. Presented by NAMM in collaboration with Kala Brand Music.

Why Attend? Past Participants Share

“My experience at NAMM was life changing. Through NAMM I landed an internship with D'Addario.” - Jon Giroux

“Everything I knew about the music products industry was shattered—in a good way.” - Rebecca Scholldorf

"The experience is life changing for students, as they see firsthand the impact of the music products industry, music education and the health benefits of music-making in general." - Courtney Blankenship

Questions?
For more information about GenNext at The NAMM Show, please contact Claire Kreger-Boaz.

NAMM President's Innovation Award

The NAMM President’s Innovation Award supports individuals who are enrolled in college and university music and/or music business programs and are preparing for careers in the music products industry. The Innovation Award seeks to support individuals who express commitment and aptitude for business leadership and innovation in the music products industry.

Cash awards of $600 are given once a year and one-time-only to selected undergraduate and graduate students to support travel needs and expenses to attend The NAMM Show, the annual global music products trade show in Anaheim, Calif. in January. Awardees will participate in professional development offerings and have access to more than 1,800 exhibits at this global music products trade show.

Applicants:

  • Must be enrolled for the summer or fall 2017 semester in a university-based music business, music education and/or music technology program
  • Must be able to prove with a spring 2017 college transcript-interest in and achievement in studying both music and business-related courses and have an overall 3.0 or higher grade point average
  • Must be scheduled to be enrolled full-time in college at the time of The 2018 NAMM Show and through the winter/spring semester.

Review the entire Guidelines here. The deadline to apply has closed. Applicants will be notified in early November.

Congratulations to last year's recipients!