NAMM GenNext

In this section:

About GenNext

Each January college music students and music faculty members are invited to attend the The NAMM Show in Anaheim, California. This music industry event is the largest music products trade show in the U.S. and, as a result, has been the industry trend-setter in unveiling cutting-edge technologies; creating household product names; showcasing emerging brands; and uniting every segment—large and small—in the music products industry.

College music students and music faculty members are invited to connect with—and learn from—The NAMM Show’s global audience made up of the world’s most influential industry decision-makers, including independent music retailers, pro audio manufacturers, distributors, sales reps, engineers from recording studios, developers of gaming and apps, houses of worship, touring, theater and entertainment companies, as well as venue buyers looking for stage, lighting and event solutions.

While The NAMM Show is open to the music trade only, college music students and music faculty members are eligible to attend The NAMM Show by registering for The NAMM Foundation’s nationally renowned GenNext program. GenNext is a collaboration between The NAMM Foundation and The College Music Society (CMS) that brings college music students and music faculty members exclusive programming and access not available to the general public. If you are seeking a career in the music products industry, you won’t want to miss your opportunity to experience all that The NAMM Show has to offer those looking to have careers in the music or music products industry.

GenNext registrants are eligible to receive:

  • All-access to all four days of The NAMM Show
  • Extensive professional development sessions presented by experts that are designed to jump-start your career in music or the music products industry
  • Exclusive networking events with like-minded peers…and more!


To qualify for this exclusive NAMM Show opportunity, you must fit into one of the categories:

  • Current college music student studying music, music business, music technology or music education 
  • College music faculty member

The 2017 NAMM Show
January 19-22, 2017 in Anaheim California

Registration

Registration for GenNext at The 2017 NAMM Show is now open. Current college music students and college music faculty are welcome to register. You'll need to complete an online registration form to secure your badge. 

Registration fee before the badge deadline = $25
Registration fee after the badge deadline, Jan. 4 at 11:59 p.m. PST= $50

Before Registering, Please Review This Important Information:

  • The badge deadline was January 4, 2016, at 11:59 p.m. PST. All GenNext badges now cost $50 dollars.
  • To register for a GenNext badge, you must be designated as one of the following: university music major, higher education music faculty.
  • Frequently asked questions regarding badge registration can be found here.

Instructions on How to Register

Housing

Housing for non-members is now open. Please visit the housing website to reserve your hotel accommodations.

Events

Download The NAMM Foundation Event Guide for a complete schedule.

Thursday, Jan. 19, 2017

8:30 a.m.–9:30 a.m.
GenNext Session: NAMM U's Breakfast of Champions Overflow Simulcast
Hilton Anaheim, Level 2, NAMM Foundation Lounge

The 2017 NAMM Show kicks off with the ultimate innovation summit, “Breakfast of Champions.” In a series of one-on-one interviews, NAMM President and CEO Joe Lamond will speak with the biggest innovators in the music industry, and beyond, about how they’re creating the future right now. Presented by The NAMM Foundation.

9:30 a.m.–10:25 a.m.
GenNext Session: College Music Society Opening Plenary Featuring Ryan West
Hilton Anaheim, Level 2, NAMM Foundation Lounge

The College Music Society Plenary Session kicks off GenNext with featured guest Ryan West of West Music. This session offers an inspiring glimpse into GenNext programming and is the start of your “ticket to a career in music” experience at The NAMM Show. Speaker: Ryan West, West Music. Presented by The College Music Society.

10 a.m.- 2 p.m.
GenNext Sessions
Hilton Anaheim, Level 4

College music students and faculty are encouraged to attend College Music Society sessions to inform, support and advance careers in  music. GenNext sessions  inspire and to strengthen opportunities for a life in music. Presented by The College Music Society.

10:30 a.m. - 11:25 a.m.
GenNext Session: Knocking Down Walls to Strengthen Your Foundation
Hilton Anaheim, Level 4, Capistrano A-B

An all-star panel will explore and discuss reasons we build mental walls and road blocks—and how to remove them to achieve success, develop professional relationships, and enhance performance and educational opportunities. SpeakersModerator: Sean Kennedy, Montgomery County Community College; Panelists: Gordon Goodwin; Clayton Cameron; and Mark Amentt. Presented by The College Music Society.

10:30 a.m. - 11:25 a.m.
GenNext Session: Build Your Own Brand (BYOB!)
Hilton Anaheim, Level 4, San Clemente

Explore the power of creating your own brand, while learning how to use traditional marketing practices to stand out from the crowd. Speaker: Tonya Butler, Minnesota State University. Presented by The College Music Society.

10:30 a.m. - 11:25 a.m.
GenNext Session: Funding the Arts in the Digital Age/What Voluntary Payments Tell Us About the Future of the Online Music Economy
Hilton Anaheim, Level 4, Oceanside

Examine the current realties of open access to music through digital platforms and review financial opportunities for musicians and recording artists. Speaker: Chris Golinski, University of California, San Diego. Presented by The College Music Society.

11:30 a.m. - 12:30 p.m.
GenNext Session: Careers in Media Technology
Hilton Anaheim, Level 4, Capistrano A-B

Music + Cutting Edge Technologies = your career in media technology.  This session offers practical tools and information to pursue a career in music. Speakers: Jay LeBoeuf and Priyanka Shekar, Real Industry. Presented by The College Music Society.

11:30 a.m. - 12:30 p.m.
GenNext Session: The Future Belongs to Us! Cross-cultural Perspectives on Art, Audience, and Money-making
Hilton Anaheim, Level 4, San Clemente

Learn to affect positive change as a young music professional by branching out to new and diverse audiences. Build partnerships across genres, cultures and disciplines; and develop the skills to balance teaching, performing and activism. Speakers: Michael Jamanis, Franklin and Marshall College; Sandra Kilpatrick; Jordan Amanda Kemp; and Francis Wong. Presented by The College Music Society.

11:30 a.m. - 12:30 p.m.
GenNext Session: Teaching Musical Instrument Design in the Digital Era
Hilton Anaheim, Level 4, Oceanside

Music faculty who direct musical-instrument design programs share instructional philosophies, demonstrate student works, and present on how this career track has developed and how it will evolve to keep up with the music industry. Speakers: Paul Lehrman, Tufts University; Sasha Leitman, Center for Computer Research in Music and Acoustics; Joseph Rovan, Brown University; Tom Erbe, University of California, San Diego; Joey Bargsten, Florida Altantic University. Presented by The College Music Society.

8 p.m. - 10 p.m.
NAMM Young Professional's (YP) Social Event
Bowlmor Alley and Arcade
321 W Katella Ave, Anaheim, CA 92802

GenNext attendees are invited to join NAMM YP's social event with a night of bowling that will offer an opportunity for GenNext students to connect with music industry professionals. The cost is $25 and includes one drink, shoe rental, and 2 hours of bowling. RSVP required. Presented by NAMM YP.

Friday, Jan. 20, 2017

9:30 a.m. - 12:30 p.m.
GenNext Sessions

College music students and faculty are encouraged to attend College Music Society sessions to inform, support and advance careers in  music. GenNext sessions  inspire and to strengthen opportunities for a life in music. Presented by The College Music Society.

10:30 a.m. - 11:25 a.m.
GenNext Session: What it Takes to Sustain A Career In The Music Business
Hilton Anaheim, Level 4, Capistrano A-B

Musicians and music professionals who are considering careers in the music business will gain a deeper understanding of what it takes to sustain a career in the music industry. Speaker: Menzie Pittman, President and Owner, Contemporary Music Center. Presented by The College Music Society.

10:30 a.m. - 11:25 a.m.
GenNext Session: Community Engagement Programming
Hilton Anaheim, Level 4, San Clemente

Speaker: Susan Helfter, University of Southern California. Presented by The College Music Society in collaboration with The NAMM Foundation.

10:30 a.m. - 11:25 a.m.
GenNext Session: Considerations for Getting a Degree in Audio Recording and Production (ARP)
Hilton Anaheim, Level 4, Oceanside

Aspiring audio engineers contemplating enrollment in a formal ARP program will evaluate career earning potential, regional cost-of-living factors, and skill development possibilties. Speaker: Doug Bielmeier, Purdue School of Engineering Technology. Presented by The College Music Society.

11:30 a.m. - 12:30 p.m.
GenNext Session: Music Licensing and Supervision in Today’s Film and Television Music Industry
Hilton Anaheim, Level 4, San Clemente

Learn to navigate the film and music industries using online tools and other DIY tactics. Ideal for independent recording artists hoping to license music and music students seeking to respond to music supervisors’ requests. Speaker: Breena Loraine, University of California, Los Angeles. Presented by The College Music Society.

11:30 a.m. - 12:30 p.m.
GenNext Session: The Music Student's Guide to Employment After Graduation
Hilton Anaheim, Level 4, Oceanside

Review essential skills and confirm that your course work choices put you on the fast track to landing a job after graduation. Understand methods for presenting music technology and software skills from both a creative and practical perspective. Speaker: Richard Sussman, Manhattan School of Music. Presented by The College Music Society.

4 p.m. - 6 p.m.
NAMM Young Professional's (YP) Event
Anaheim Convention Center, Member Center

GenNext attendees are invited to join NAMM YP's workshop and social hour on Friday night. Hear from industry trailblazers, participate in breakout sessions, and network during the closing reception. The workshop speaker this year is Bob Taylor, founder of Taylor Guitars. The event will wrap with a social hour. Presented by NAMM YP.

Saturday, January 21, 2017

9:30 a.m. - 11:30 a.m.
The Grand Rally for Music Education
Hilton Anaheim, Level 2, The NAMM Foundation Lounge

The second annual Grand Rally for Music Education is a salute to music education that is open to all! The 2017 Grand Rally features performances by the classically-trained hip-hop violin and viola duo Black Violin, presented in collaboration with Yamaha; and includes interviews with Turnaround Artists Keb’ Mo’ and Bernie Williams; with student performances by recipients of the 2016 National Arts and Humanities Youth Program Award, The Perfect Fourth Quartet, a program of the Sphinx Organization. NAMM members, music educators, college students and faculty are invited to join together in support of music education. Coffee and pastries provided. Moderator: Mary Luehrsen, Director, The NAMM Foundation. Presented by The NAMM Foundation.

4 p.m. - 5 p.m.
The Sandy Feldstein Roundtable Featuring The Accidentals and Music Industry Professionals
Hilton Anaheim, Level 2, The NAMM Foundation Lounge

NAMM CEO Joe Lamond hosts a panel of industry professionals with a 3:30 p.m. performance by Billboard’s Breakout Band at SXSW 2015, The Accidentals, who Jonathan Frahm at Yahoo Voices describes as “One of the most ground-breaking musical experiences one might just have in a lifetime!” The band will perform their unique blend of folk, jazz, bluegrass, classical and alternative music. The roundtable discussion will feature stories, information and perspectives about what it takes to pursue and succeed in a career in music. This event is dedicated to SUNY Potsdam alumnus and long-time music industry icon Sandy Feldstein. Moderator: Joe Lamond, CEO, NAMM; Panelists: Jay Blumenthal, International Secretary-Treasurer, American Federation of Musicians (AFM);  Joe Testsa, Director of Artist Relations, Vic Firth; Michael Doyle, Senior Vice President of Guitar Merchandising, Guitar Center, Inc.; Katie Larson and Savannah Bulst of The Accidentals. Presented by The NAMM Foundation.

Questions?

Need assistance registering for the show? Contact Jessica Cortez.
For more information about GenNext at The NAMM Show, please contact Claire Kreger-Boaz.

NAMM President's Innovation Award

The NAMM President’s Innovation Award supports individuals who are enrolled in college and university music and/or music business programs and are preparing for careers in the music products industry. The Innovation Award seeks to support individuals who express commitment and aptitude for business leadership and innovation in the music products industry.

Cash awards of $600 are given once a year and one-time-only to selected undergraduate and graduate students to support travel needs and expenses to attend The NAMM Show, the annual global music products trade show in Anaheim, Calif. in January. Awardees will participate in professional development offerings and have access to more than 1,600 exhibits at this global music products trade show.

Applicants:

  • Must be enrolled for the summer or fall 2016 semester in a university-based music business, music education and/or music technology program
  • Must be able to prove with a spring 2016 college transcript-interest in and achievement in studying both music and business-related courses and have an overall 3.0 or higher grade point average
  • Must be scheduled to be enrolled full-time in college at the time of The 2017 NAMM Show and through the winter/spring semester.

 

The deadline to apply has passed. 

Congratulations to last year's recipients!