“The NAMM GenNext experience was an incredibly motivating, empowering, and inspiring activity as a young professional in the music industry. I made connections that will last for a lifetime that will propel me into a more successful future." - Alex Alberti, Innovation Award-winner
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NAMM GenNext program logo at The 2023 NAMM Show

GenNext at The NAMM Show

Each year, college music students and faculty from across the U.S. gather in sunny southern California for GenNext at The NAMM Show. GenNext is a collaboration between The NAMM Foundation and The College Music Society (CMS) that offers students and faculty access to The NAMM Show.

Who Participates

  • Current college music students studying music, music business, music technology or music education.
  • College-level music faculty members.

Benefits of Attending

Discover the many opportunities to equip yourself with the latest industry trends, products and tools relevant to today's music classrooms. 

  • Experience the reunion of the century
  • Access thousands of brands
  • Explore educational sessions
  • Connect with your community at networking events, awards shows and more
  • Experience hundreds of concerts & performances
  • Be part of a historic gathering to get our industry moving forward together again
  • Help enable a future filled with more music
  • Enjoy all the attractions around Southern California 


Register to Attend


2021 Believe in Music Week

Week of January 18, 2021

Believe in Music Week, a virtual event and global gathering, unified and supported people who bring music to the world. 

Watch On-Demand

2021 Fall Webinars

NAMM Foundation programming for Believe in Music includes fall webinars (Sept.-Dec.) for college faculty and students, music educators, music service organizations, music makers and more. 

Watch On-Demand

Listen to Podcasts?

Talking Up Music Education is a podcast of The NAMM Foundation. The episodes below feature college music students and faculty.

Meet The Grand Prize Winners of A Cappella at NAMM: UCLA’s ScatterTones

GenNext’er Stephanie Landino Shares the Importance of Going To The NAMM Show

Discussing University Music with Members of the HBCU Band Directors’ Consortium

Additional Links