Bernice Ash Memorial Award

Bernice Ash Memorial fund
The award honors the remarkable life and legacy of Bernice Ash, a music retail visionary who spearheaded the expansion of the Sam Ash family-owned music stores, broadening inventory for the chain across multiple new categories.


  • One or two awards will be given annually in the amount of $5,000 to support professional development including tuition and training fees. 
  • An additional $750 travel stipend will be provided to attend The NAMM Show in January. 
  • Awardees will be given a one-year mentorship through the NAMM Young Professionals organization. NAMM YP is a group of young music products industry professionals focused on the future of the business by providing opportunities to connect, learn and grow.
  • Applicants can receive the award one time.


Important Note:  When completing the online application, please enter your First and Last Name in the "Organization" field and not your Company Name



  • Applicants must be current employees of a NAMM Member company, nominated by that company's owner or manager, and identified as an emerging industry leader seeking further professional development to enhance their career and service to the industry.
  • Applicants must have at least five years of experience working in the music industry and seek opportunities to expand their leadership and professional competencies.
  • Applicants are enrolled or plan to enroll in professional development training that can include a college degree or other certificate programs.


  • Application Opens: July 1, 2022
  • Application Closes Dec. 1, 2022
  • Award Notification: Feb. 1, 2023
  • The NAMM Show, Anaheim, CA: April 13-15, 2023

Apply Here

Learn more about Jerry and Bernice Ash. Watch their NAMM Oral History video.

Meet Bernice Ash Award Winner, Kwanté Greenidge, General Manager, Sam Ash Music

Loading the player ...