Believe in Music Week

The global gathering to unify and support the people who bring music to the world.
Believe in Music


Believe in Music Week
Week of January 18, 2021 

Believe in Music Week is a new virtual event and global gathering to unify and support people who bring music to the world, taking place the week of January 18, 2021. Due to the ongoing COVID-19 health crisis, there is no path forward to safely hold  The NAMM Show this January in Southern California. 

Believe in Music WeekWhile The NAMM Show cannot be replaced, we are excited about Believe in Music Week, which will offer: 

  • A robust marketplace to launch new products and connect buyers and sellers. 
  • Education and events for all segments of the industry. 
  • Live music and concerts to raise awareness and financial support for our NAMM family, especially those in the live event and touring industry.  
  • Participatory music making events. 

The week-long virtual event is open to members, industry professionals from across the music instrument, pro audio and event technology segments, along with music educators, college music students and faculty, nonprofit music organization leaders, media, artists and brand fans. 

Learn more about the new virtual event at

Believe in Music Week

Register Today

Fall Webinars

NAMM Foundation programming for Believe in Music Week includes fall webinars (Sept.-Dec.) for college faculty and students, music educators, music service organizations, music makers and more. 

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NAMM Foundation Programs 


GenNext is a collaboration between The NAMM Foundation and The College Music Society (CMS) that offers students and faculty access to career and professional development opportunities.  

Music Education Days 

Music Education Days offers music teachers and school administrators informative sessions, inspiring performances, and the opportunity to preview the latest instruments, products and tools relevant to today’s music classrooms. 

Nonprofit Management Institute 

The Nonprofit Management Institute provides music nonprofits resources to grow and succeed. The institute offers a series of sessions that cover best practices, fundraising and governance and more. 

Community Music Making  

Community Music Making promotes the pleasures and benefits of making music. The NAMM Foundation presents music-making activities and resources to spread the joys and benefits of making music. 

Music and Social Justice

Music and Social Justice provides conversations about diversity and inclusion for leaders of cultural organizations.

Music and Wellness

Music and Wellness offers better living through music for lifelong learners seeking health enrichment.

The Grand Rally for Music Education 

The Grand Rally for Music Education celebrates music education and honors its champions and advocates. 

Additional programming includes: Music and Wellness, Music and Social Justice, Talking Up Music Education podcast episodes, and more. 

Questions? Contact